Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package.... Read More
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services? The more specific you are, the better definition of your... Read More
NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just... Read More
A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.The good news was that around 40% of the exhibitors had a trade show video running. It was inspiring that many exhibitors understood the... Read More
Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more... Read More
You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up loosing all these potential lifetime customers. However, there are many ways you can minimize the... Read More
"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life. In... Read More
In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility.1. Celebrate the Wacky World... Read More
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are.(1) Review your past marketing activities and resultsTake some time to review all of... Read More
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight.Is it "Hispanics" or "Latinos"?Hispanics and Latinos have hotly debated... Read More
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None of us have enough time in the day to... Read More
Dumb Excuse #1"I'm not sure I want to invest any... Read More
A new client recently emailed us a brief here at... Read More
In the age of e-newsletters and e-mail, you may not... Read More
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
So, you have a business card? And you have given... Read More
You'll be encouraged to know that the art of writing... Read More
Market research specialists have discovered a new tool which enables... Read More
It's no secret that using a job site sign can... Read More
Nothing gets people buying products or programs like a special... Read More
To tell you the truth (and about 53% of this... Read More
I often wonder how people without a plan know where... Read More
How smart is your marketing? Do you follow the crowd... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Here are three alternatives to increase your testimonial numbers or... Read More
"When I walked into the grocery store last Saturday, I... Read More
The postcard can be a very powerful marketing tool. Many... Read More
Without a doubt, if you asked me, Shane if there... Read More
Doing a current customer breakdown can help you find the... Read More
While success with any internet marketing program falls on the... Read More
After spending 30 minutes in a coffee shop with a... Read More
With all the shuffling that's been seen in the search... Read More
Did something catch your eye in a direct mailing this... Read More
The right direct mailing list targets people who want your... Read More
How does a marketing plan relate to an organization's communications... Read More
A successful marketing plan doesn't have to include an athletic... Read More
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
Over the past 30 years, I've read so much on... Read More
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
1. Print your best small ad on a postcard and... Read More
Marketing is both an art and a science. Anyone who... Read More
60+ hour workweeks, cash flows that constantly keep you up... Read More
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
Generation Y--The second-largest crop of young people in America's history,... Read More
I'd like to introduce you to someone. I don't actually... Read More
In just one month three California vineyards have introduced new... Read More
Lots of people get confounded when attempting to exchange links,... Read More
If you are considering entering a new target market, with... Read More
There are many ways to reach out and find the... Read More
One of the biggest mistakes coaches, counselors and other healing... Read More
Lots of people network but few reap the rewards of... Read More
Exhibiting at trade shows can be a cost-effective way to... Read More
Are you planning an event or participating in a trade... Read More
One of the best ways for potential clients to find... Read More
I'm constantly amazed by all of the media reps from... Read More
This newsletter is full of opportunities staring you in the... Read More
While success with any internet marketing program falls on the... Read More
Benefits, that's what!Whether you're selling in print or in person,... Read More
This list has been compiled as a result of years... Read More
If you've got a mailing list of at least a... Read More
Owning a small business isn't easy, especially if you are... Read More
Sales Copy? eventually every small business owner must consider what... Read More
If you're in the IT business, that's an important question.Most... Read More
Peek a Boo - We See YouDoes your company have... Read More
There are a great many online business people who are... Read More
Under normal circumstances, you'd shout it from the rooftops. After... Read More
To help promote your small business or professional practice, consider... Read More
It is a well known web site marketing strategy: To... Read More
Do you know what the majority of people sell? I... Read More
After a friend was bitten by a spider, I decided... Read More
How smart is your marketing? Do you follow the crowd... Read More
I love my dentist! When is the last time you... Read More
Rule Number One when writing marketing materials is "Know Your... Read More
6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More
Pop quiz! If you have to say goodbye to your... Read More
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
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