Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that... Read More
Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you... Read More
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT STREETTRADERSUNITED.COMHammer Force Ltd, a Croydon-based online service provider offers people who enjoy an alternative to impersonal shopping malls a chance to access a site which lists more than 708 UK markets, arranged by region in an easy-to-use format.StreetTradersUnited... Read More
We've all heard that "free advice is worth what you pay for it..."Shakespeare put it a little more eloquently in King Lear, when the aging monarch admonished his daughter Cordelia, "Nothing shall come of nothing..."And when it comes to distributing press releases online, I now know from first hand personal... Read More
Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality.However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in... Read More
Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day?Try something different ? an event!Events have a number of benefits over standard marketing approaches. Some of these benefits include:Events are perceived... Read More
A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the... Read More
I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that... Read More
Why Trying to "Get the Appointment" Can be a Recipe for Dis-AppoinmentLast week, this e-mail from Jack arrived in my inbox:To: Ari Galper From: Jack Subj.: Help! I need to get more appointments Dear Ari,I've just coined a new disease for the medical books, and I'm hoping you can... Read More
My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it. Is it because of the convenient location? Yes, that's part of it too. She also likes their produce department. But the biggest reason she likes to shop at the... Read More
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Do you have all the business you could possibly want... Read More
"I wouldn't pay more than what I charge now."If you... Read More
In my e-book "Articles That Sell", I've shared the secret... Read More
Over the course of your business life you'll come in... Read More
Whatever business you are in, either online or offline, you've... Read More
As a small business owner, you are grateful for all... Read More
Pop quiz! If you have to say goodbye to your... Read More
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
Business card size works well for invitations to special events.What... Read More
The postcard can be a very powerful marketing tool. Many... Read More
I am a great believer in the keeping to the... Read More
Measuring the benefit of your product or service means putting... Read More
A specific group of people you will focus on selling... Read More
I would like to introduce you to one of my... Read More
If you are not using flyers in your business you... Read More
Maybe you don't want to work that hard, or maybe... Read More
Here are 9 low-cost but highly effective marketing tips to... Read More
SMS is good for:? Short lead times and immediacy ?... Read More
One of the hardest jobs in fundraising is crafting original... Read More
Too many business owners believe that marketing their business means... Read More
Grant Directory users are ready to buy Yellow Pages have... Read More
RSS has been around for more than 10 years but... Read More
Each and every day those of us on the Internet... Read More
Today, more than ever, the success of meetings relies heavily... Read More
The foundation of success is in your mind. You do... Read More
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
You may have heard the term Marketing Mix used in... Read More
Besides a survey, your contact list can be used to... Read More
One of the biggest mistakes we could make as business... Read More
Lots of people network but few reap the rewards of... Read More
How many Hispanic people live in the US currently. Well... Read More
Face it?you know you've got to do something to keep... Read More
One of the easiest, if not the easiest, ways of... Read More
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
SMS is good for:? Short lead times and immediacy ?... Read More
Owning a small business isn't easy, especially if you are... Read More
Do you ask prospective clients to go too far?Must your... Read More
In virtually any business first impressions are lasting impressions. Most... Read More
Today's constant bombardment of marketing messages means your materials must... Read More
My mother used to tell me, tongue in cheek, that... Read More
You can't put up a beautiful (or any) web site... Read More
A business card makes a statement about who you are... Read More
What's your Selling Sentence? If you have a business, you... Read More
Do you know how effective each of your individual marketing... Read More
Your message is first among your weapons in the battle... Read More
Competition in the past has embodied such beliefs of "kill... Read More
Think about all those Cracker Jacks you ate as a... Read More
Let's continue to discuss the various marketing principles that are... Read More
I just spent a week at the beach with my... Read More
Before you create your postcard, do a little planning. Ask... Read More
The writing of good classified ads truly is an art... Read More
The distance between marketing consultants and the real world can... Read More
It's no secret that using a job site sign can... Read More
You probably read my headline and thought, wait a minute,... Read More
Social scientists have proven that people experience what they come... Read More
When you attend networking functions, what kind of name tag... Read More
Joint venture marketing is a lucrative way of leveraging the... Read More
Multicultural marketing mirrors the changed face of America and is... Read More
Anybody that frequents shopping malls are familiar with the bar... Read More
If you are a therapist, counselor, or an alternative or... Read More
When you think about how to attract more clients for... Read More
I vaguely remember a particular story from my childhood. It... Read More
Whether you're a contractor a local merchant with 150 employees,... Read More
Mortgage marketing to Realtors involves having a crystal clear position... Read More
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
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