Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is.... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.Until I gained clarity.Clarity means:1. To know what you want2. To Know why you... Read More
Take The Test: Does Your Marketing Copy Sell?
Your marketing materials must grab your prospect's attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece's message must next convince the reader to call or buy.To make the copy in your marketing materials pull its weight?and then some, take this simple test:... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information.Offers follow a "you do this and we'll do that" format. For example: "Place... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales.Annie and her all-woman cowpoke staff were confident thousands of American... Read More
Are You Losing Business?
As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don't follow up? You are caught up in the business of running your business you don't take the time to follow... Read More
Creating Customer Value
The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care?add any high sounding word with 'customer' preceding or succeeding that word and you have a new... Read More
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Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
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One of the keys to creating a successful business is... Read More
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'Word of Mouth' is still one of the most effectivemarketing... Read More
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What is a company profile? ... Read More
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For most businesses, making a sale is all important. However,... Read More
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Business cards and greeting cards almost go hand in hand... Read More
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Small companies that rely on business-to-business sales often find it... Read More
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Marketing is the key to success with any business, online... Read More
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I Hate Cold CallsLong before I started my business, I... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
2 Step Marketing
Do it Right.I receive postcards all the time. The other... Read More
How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More
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What we now call "marketing" began long before the name... Read More
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As a promotions director for a lot of super markets,... Read More
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A new client recently emailed us a brief here at... Read More
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Ted Nicholas is a marketer with a proven track record.... Read More
Creating a Marketing Plan for Your Website
Have you created a marketing plan for your Website? If... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of... Read More
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company... Read More
7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Why Great Companies Survey: Martian Logic!
If an alien civilization from Mars was planning a friendly... Read More
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of... Read More
Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy from... Read More
Another Commercial? Dont Touch That Dial! Watch & Learn
When commercials come on the television do you get up... Read More
What to be Successful? Marketing Makes the Difference
When you hear the word "marketing" what comes to mind?... Read More
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business... Read More
Using Flyers In Your Business
If you are not using flyers in your business you... Read More
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers!... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow... Read More
Do You Get Attention With Your 30-Second Introduction?
I went to a networking event the other day where... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your... Read More
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted... Read More
50 Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials
You DO use direct marketing for your small business? right?... Read More
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CD Business cards allows any type of business that dynamic... Read More
Corporate Gift Tips To Wow Clients & Associates
1) Know the company and their culture. Are they trendy... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
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1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
Have Something Good To Say
If you don't get this right, you can just forget... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?Perhaps that... Read More
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Networking on the Internet is the same as networking in... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
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Are you still waiting for business to turn around before... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More
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In previous articles, we discussed the generation of a contact... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
Identify The Ideal Target Audience With These 5 Tips
Narrowing your focus to one primary group of people is... Read More
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First I want to welcome you to part two of... Read More
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