Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people... Read More
Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan, it is more likely your Website will be a drain on finances rather... Read More
With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture... Read More
Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building... Read More
Giving away free bonuses is an important website marketing secret that can ignite your sales.1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room.2. e-Book-Compile related product information or instructions into an ebook. You could publish it... Read More
Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. These items might include attending a trade show, sending out an email... Read More
Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium. This is not very helpful when trying to determine the price for a new product. Price is a very confusing area of marketing... Read More
As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades.... Read More
It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained on task and kept her Third Grade Pupils in line. But she doesn't have to work too hard at it. She weighs 200 Lbs and if she ever grabs you and shakes you, and you... Read More
There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business graphics, your product or services, etc...You... Read More
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Cinch your success with 8-second leaders! Step into the saddle... Read More
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
Clichés. We've all heard them...and hear some of them so... Read More
Face it?you know you've got to do something to keep... Read More
Is your marketing plan dull, flat, and downright boring? Is... Read More
What's your USP? Don't know, or worse still, you've never... Read More
Gain the exposure you need to succeed with these ten... Read More
Whatever business you are in, either online or offline, you've... Read More
How to sell more and sell quickly online for your... Read More
How to Tie a Tie and How To Kiss -... Read More
Have you ever wondered why the phones aren't ringing the... Read More
Starting and managing a successful small business takes time, energy,... Read More
What's black and white and read all over? A newsletter... Read More
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
The buzzword these days is "relationship" marketing. Just what is... Read More
The term "internet marketing" was virtually non-existent a short 8... Read More
Looking for a great way to drive traffic to your... Read More
Just because you have to stretch your marketing dollars doesn't... Read More
Think the best way to get more customers is to... Read More
For years now, you have been waiting patiently for that... Read More
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
If you want to design effective marketing postcards, then aim... Read More
Many times when a trade show is planned for there... Read More
I went to a networking event the other day where... Read More
Can I share a secret with you?I love working out.... Read More
Skilful business writing involves getting your message across simply and... Read More
What is a Marketing Plan? Marketing is to do with... Read More
A brand is the essence of who you are. The... Read More
Almost every small business marketer knows that they should gather... Read More
If you've never done a postcard mailing, you're probably wondering,... Read More
The most important, yet overlooked aspect of marketing is an... Read More
Which product feature of yours is every buyer keen to... Read More
It's a fact that your customers are your best leads.... Read More
I was saddened to hear of the passing of one... Read More
"When I walked into the grocery store last Saturday, I... Read More
Simply put the marketing people and the sales people depend... Read More
A case study in online "thinking outside the box" The... Read More
Special event and a special recipe- hand it out on... Read More
What is a Joint Venture? A joint venture is an... Read More
When Cable began as Community Antenna Television in 1948, all... Read More
1. Your Most Valuable AssetA mailing list of valued customers... Read More
We're back to the subject of ethics, more specifically, business... Read More
Recently, I stopped by a new car wash in my... Read More
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Having a strong foundation enables you to build a thriving,... Read More
Value proposition is treated as the standards or service that... Read More
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
Small and emerging companies often do not put together a... Read More
The secret to increasing sales doesn't lie in choosing just... Read More
Want a simple, low-cost way to boost your sales? Just... Read More
The best joint ventures are with people in your own... Read More
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
One secret to a site that sells: Look at your... Read More
Which sale is the most important one you will ever... Read More
excite v. 1 a: to call to activity b: to... Read More
First in a series of three articlesRegardless of your law... Read More
Thousands eyes were fixed. Hearts were beating hard against the... Read More
There are many mailorder publications that will list... Read More
I Hate Cold CallsLong before I started my business, I... Read More
As a self-employed professional, you have two basic strategies for... Read More
Do you ever wonder how some businesses always seem to... Read More
Have you ever sat down to write a sales letter... Read More
Without a doubt, if you asked me, Shane if there... Read More
Your business depends on the success of your marketing efforts.... Read More
This really and truly is the easiest (and most profitable)... Read More
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