How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":6. ExclusivityDuring the few hours that you're in the theatre, they have the market cornered by being the only ones... Read More
Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted... Read More
Have you ever walked into a store or business and felt uncomfortable there for no apparent reason? Have you ever walked into a store all happy and left quite frustrated? Have you ever wished your house could feel happier? The process called energetic clearing can make a significant improvement to... Read More
As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of... Read More
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest."Isn't that a typical Webster's dictionary for you? It gives you the literal meaning of the word, but fails to... Read More
I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a... Read More
6 Secrets to Stellar Sales PresentationsEvery sale is won or lost in the presentation. Regardless of product, industry, or market every sale has the same basic components: A prospect who wants a product, a product, and a sales person who will or will not help that customer buy. These 6... Read More
Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics...the Direct Response Card Deck.For two to four cents per contact, the researcher can now gather market intelligence... Read More
Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this.If you get early adopters (Seth Godin would call them "sneezers") on board and they like what you have to say, they'll talk about your ideas. They'll share it with their friends,... Read More
The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. The... Read More
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What if there were things you could start doing now... Read More
Let's continue to discuss the various marketing principles that are... Read More
In Part 1, I discussed how traditional marketing is no... Read More
Over the past 30 years, direct mail has been responsible... Read More
When you send a direct mail piece using the Addressed... Read More
We're back to the subject of ethics, more specifically, business... Read More
The famous P.T Barnum once said, "Without promotion, something terrible... Read More
Most of the service providers I've worked for or with... Read More
Many people think that the quality of any graphic design... Read More
As a business professional, you probably realize the value of... Read More
We live in an unprecedented era of communication. Because of... Read More
The marketing decisions you make for your new business are... Read More
Have you started thinking about your Valentines Day Promotion yet?It... Read More
This list has been compiled as a result of years... Read More
What if -- every time you had a networking appointment... Read More
The Rib America Festival is a fun filled family event... Read More
If you need evidence that a testimonial or referral can... Read More
Wondering how to get new patients into your practice? Wondering... Read More
A successful marketing plan doesn't have to include an athletic... Read More
"I know I need to market my business in order... Read More
Do sales come from your ezine regularly? How many well-written... Read More
I read an article recently about how many mainstream retail... Read More
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
I often wonder how the practice began of pretending to... Read More
Hey, as business owners we CAN'T be all things for... Read More
What's your USP? Don't know, or worse still, you've never... Read More
Have you ever been among a group of people exchanging... Read More
All too often people look at marketing ROI in terms... Read More
One of the things that makes the Internet fun is... Read More
If your members, parents or donors wear clothes, watch t.v.... Read More
Benefits! They're what marketing is all about. No doubt you've... Read More
Marketing is something that we do to let people know... Read More
Many of the business owners I speak with are looking... Read More
Copywriters that try to be clever, humorous, abstract, or use... Read More
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
This is it what I use BEFORE I begin to... Read More
A while back a small business owner paid me a... Read More
Second in a series of three articles:What if you could... Read More
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
When it comes to your marketing message, the little things... Read More
We're back to the subject of ethics, more specifically, business... Read More
It's almost a given that when I speak to a... Read More
There are many mailorder publications that will list... Read More
Information is coming at us from all directions nowadays. This... Read More
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
Just because you have to stretch your marketing dollars doesn't... Read More
What's in a name?Think of your business name as an... Read More
Having a marketing strategy and marketing approach is very important.... Read More
The other day I received an e-mail from an internet... Read More
The idea that good design can improve how people perceive... Read More
Most of us are used to the concepts of risk... Read More
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
I'm sure that you've had those Eureka! moments, too. When... Read More
Most small business owners want to generate huge profits, with... Read More
Almost every small business marketer knows that they should gather... Read More
Turn a coupon into a business card (or vice versa).Coupons... Read More
Good marketing, whatever form it takes, always meets certain criteria.... Read More
We are all customers of one product or another. How... Read More
Being in a quandary prevents you from moving forward in... Read More
Famous quotes that keep you thinking.Have you ever listened to... Read More
Many people think marketing is some type of mystery that... Read More
The "Matures" are the generations that came along between 1909... Read More
Viral marketing involves the use of surf-exchanges, and if you... Read More
60% of all small business owners, sales and solo-professionals claim... Read More
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