Do Not Consider Running the Same Yellow Page Ad until You Read This
Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. They rightly fear their ad won't get noticed. That's why questions like, "How big should it be?"... Read More
What Your Customers Want
Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.I am not saying that you should discount customer input. However, asking customers what they want is a marketing... Read More
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company) 60% of consumers have a much... Read More
The Top Seven Marketing Mistakes
In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.Of course, there can be one or several more causes that result in a business going "belly up."However, from what I've seen, marketing mistakes are by... Read More
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network... Read More
Top Four Marketing Secrets of Building a Professional Practice
Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Almost daily I talk to people who give up on their dream of "solopreneurship" and, resentfully, join the ranks of job seekers.What disturbs me the most is... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.As part of your overall strategy, it is possible to create a plan... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because... Read More
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Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
It's interesting to see how resourceful people become when starting... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Make Your Prospects Say Yes!
6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More
Promotions for Mobile Detailers
Mobile businesses are quite unique in the way they must... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably... Read More
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside... Read More
How To Be A First Class Marketer?
Did you now how to follow up a new customer... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
The Importance of Interpersonal Communcation Skills
Interpersonal Communications is the transmission of information from one person... Read More
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same... Read More
How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Market research specialists have discovered a new tool which enables... Read More
Creating And Maintaining A Mailing List
Starting to collect proper information to create a... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
Mail Can Make You Money
Are you still waiting for business to turn around before... Read More
7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we... Read More
What You Need in Your Marketing Calendar
Marketing calendars are used by many businesses to help keep... Read More
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
Keeping Marketing Simple / Ten Simple Steps
1. Business CardsIt is very important to market yourself via... Read More
Want to Increase Your Business? First You Need to Understand where You are at!
Are you having trouble understanding basic situational marekting concepts? Then... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and... Read More
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my... Read More
A Successful Solution: 10 Things to Consider
A provocation for the coming year, decade, century or millennium.By... Read More
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.Choosing... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
Niches - The Path to More Profits
Hey, as business owners we CAN'T be all things for... Read More
How to Avoid Giving Away Free Consulting
After spending 30 minutes in a coffee shop with a... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
Step by Step Guide to an SMS Campaign
SMS is good for:? Short lead times and immediacy ?... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy from... Read More
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Psychology of Setting Prices
Pricing is one of the four major components of marketing.... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
Know Thy Competition
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas
Parents are always looking for free and easy ways to... Read More
Shopping Comes Back To The Community
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your... Read More
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider:... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
The M-Word (Marketing) Phase 2
Last month we looked at what you need to do... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Your Elevator Speech ? Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are... Read More
6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.It's... Read More
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we... Read More
The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves... Read More
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