Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that... Read More
Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Internet technology has brought the business world closer together and nowadays, it's... Read More
When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you... Read More
Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which... Read More
In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal. Today the competition is fierce for a customers' attention. In... Read More
If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article. As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood. Without it you... Read More
When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them.To help make your life easier I've created the simplest approach to marketing that you'll ever need. Use it to plan your... Read More
Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our business opportunities.Contacts we can build up a good working relationship with, similar interests as far as business opportunities go.Contacts we can share how we are going with our business opportunities.Contacts we... Read More
I want to share with you a story. This story happens everywhere and everyday in America . If you grasp the simple lesson from it, you can make more money each month without working harder or spending more.I just bought a printer. My trusted ink jet printer finally gave up... Read More
December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.Although front end systems such as advertising, public relations, press releases, direct mail, sales letters and promotional items are... Read More
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Your list of customers who have previously bought from you... Read More
When it comes to marketing there's simply too many choices.... Read More
More of the findings of the recent studies in behavioral... Read More
Doctors do it, hair dressers do it, and salespeople can... Read More
The year is almost over and the last half of... Read More
You muted the commercials on the TV last night because... Read More
How do you personally define success? High income? Substantial net... Read More
Breaking into the international marketplace can catapult a company into... Read More
There's just no time to waste in a cyber day;... Read More
Available to all small businesses are business lists, which come... Read More
If you don't get this right, you can just forget... Read More
Your URL (www) should be everywhere and more.I know many... Read More
With the continued proliferation of the Internet, the meaning of... Read More
Trade show booths can act as an excellent source for... Read More
Is your marketing department taking advantage of MOM and MRM?... Read More
One of the most essential things to successful networking is... Read More
1. Focus your fax marketing on one objectiveFax is a... Read More
Today I want to share a question from a reader... Read More
A step-by-step guide to creating a growth strategy... Read More
More and more people are realizing that the Internet offers... Read More
Many sales problems can be solved by improved marketing. Selling... Read More
We all know the familiar adage "if it walks like... Read More
Two years ago, when I first started selling online, I... Read More
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Don't get me wrong. I certainly don't think the majority... Read More
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Viral marketing involves the use of surf-exchanges, and if you... Read More
What is database marketing?Database Marketing is the gathering and storing... Read More
If you've got a mailbox, you're no doubt aware of... Read More
I step outside my back door and look at some... Read More
My childhood was my foundation for how I write and... Read More
It was a real eye-opener to hear the perceptions people... Read More
It takes money to make money is an adage we... Read More
Simply put the marketing people and the sales people depend... Read More
What is a company profile? ... Read More
According to the Center for Exhibition Industry Research (the trade... Read More
Starting and managing a successful small business takes time, energy,... Read More
I have always enjoyed talking to a Realtor friend of... Read More
The intellectual property transfer market is now estimated to be... Read More
With more and more companies wanting to integrate their products... Read More
In addition to direct marketing strategies you want to be... Read More
One of the things that makes the Internet fun is... Read More
If you have your own small business, it's important to... Read More
Have you ever gone to a networking function and seen... Read More
If you are operating a business from your home and... Read More
How to Take Your Law Firm to the Next Level... Read More
As a business professional, you probably realize the value of... Read More
'Word of Mouth' is still one of the most effectivemarketing... Read More
People attend trade shows because they are in a specific... Read More
You're probably familiar with e-mail signature (or "sig") files -... Read More
These ideas are for anyone that has a small budget... Read More
Recently, I've received a few e-mails from people asking me... Read More
Business marketers have a lot of weapons in their arsenals... Read More
I don't mean you, I mean the YOU that is... Read More
Direct mail marketing is essential for a business to survive.Choosing... Read More
Special Requirements for Reprint: we ask only that... Read More
Have you created a marketing plan for your Website? If... Read More
The usual complaint from companies is that Marketing simply does... Read More
Wouldn't it be great to have a year where your... Read More
If you've got a mailbox, you're no doubt aware of... Read More
Do you have Communication breakdown?How are you communicating with your... Read More
The profits of a business are totally dependent on marketing.... Read More
It is well known that Thomas Edison was an inventor,... Read More
More and more people are realizing that the Internet offers... Read More
Joint venture marketing is a lucrative way of leveraging the... Read More
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