Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for:

1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard printing company. If you have a high-speed Internet connection, you're in luck. You can just upload your files to the printer's website.

Dialup people, you'd be better off sending your files to the printer via an overnight courier. It's easy to experience dropped connections when you're on dialup, which means that your digital file can get corrupted, and the printer won't be able to print from it.

2. Printing and delivery of the cards to your business or to the company that will be mailing the cards for you. (These outfits are called "mailshops" or "mailing houses.")

If you're on a tight budget, you can use your desktop printer to print your postcards. However, please be aware that this can be quite time-consuming, especially if you're doing hundreds of cards. That's why I prefer to outsource this job to a postcard printing company.

3. Postage. This could mean that you're buying some stamps for your cards. Or you may be outsourcing the card mailing to a mailshop, which will charge you for bulk mail postage, and assess a handling fee.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:

http://www.PostcardMarketingSecrets.com

In The News:


pen paper and inkwell


cat break through


Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

Ten Breakthrough Marketing Ideas

Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

Itchin For Some Nichin

The whole idea of Niche Marketing is exciting! The possibilities... Read More

The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

Is your marketing plan dull, flat, and downright boring? Is... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer... Read More

Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering,... Read More

Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but... Read More

Read Your Markets Mind - 3 Great Market Research Resources

Starting a new online business, developing a new product, launching... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

Behold the Power of the Tip

You are an expert. You have lots of content -... Read More

Hermey Wants To Be A Dentist

December marked the 40th anniversary of the original broadcast of... Read More

Earning the Right To Sell With Stats ? 10 Steps to Greatness

We could learn a thing or two from pro sports.Baseball... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

Why Market Research Will Help Your Business

Do Crucial Market Research For Free, On Your OwnIs market... Read More

Marketing 101: The Power of Marketing

When you hear the word "marketing" what comes to mind?... Read More

Using Direct Mail

The advantages of using direct mail to promote your home-based... Read More

People Do Business with People They Like

People do business... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

How to Put the Profit Producing Power of Couponing to Work for You

Coupons have proven themselves to be highly effective sales tools... Read More

Four Essential Marketing Plan Components

Preparing a Marketing Plan for your product or service is... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

Writing A Marketing Strategy

It is my belief that if anyone is to suceed... Read More

Are You Overlooking Your Hidden Profit Centers?

There are other names given to "Back-End Selling". You may... Read More