How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By... Read More

Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new... Read More

Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online... Read More

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!Toyota is arguably one of the most recognizable brand names in the world. Toyota captured the Number 1 spot in automotive sales, by creating high standards for quality, reliability and customer acceptance.In short, the name Toyota has become... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. Usually you'll realise this after you've done it. But here are two tips that can save you thousands of dollars.1- Make sure you really understand your market and your distribution channels.Sounds simple,... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:Assume for a moment that... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What looks good to... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal. Today the competition is fierce for a customers' attention. In... Read More

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SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company -- online and/or... Read More

Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but... Read More

Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to... Read More

How To Get To The Top of The Marketing Food Chain

Are you tired of living off handouts from big-name marketers,... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas... Read More

How Do You Know Your Clients Cant Pay More?

"My clients can't afford higher rates."When more than 330 business... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that... Read More

Is Your 4X4 Trail Rated?

"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More

Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy:... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

Promotional Marketing Products ? Selecting the Perfect Item

People are known to shop on impulse- buying an item... Read More

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to... Read More

Send Postcards To Save Money and Cut Through E-mail Clutter

Use your computer to send personalized color postcards in quantities... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily... Read More

Time for Marketers to Clean Up Their Act!

Some years ago, a prominent Australian hi-tech company... Read More

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results

The usual complaint from companies is that Marketing simply does... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More