Recipe for Success
Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information... Read More
Market Research ? How Good is the Data?
"Make money for taking surveys"," Cash for your opinion", "Make easy money at home".Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid... Read More
Celebrity Product Placement: A Primer
With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.The term "Celebrity Product Placement" is used... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder.He was... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it. It's a scary thought when you think about it. And many don't. Some... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the biggest bang for it's marketing buck.Here are five tips to help you do that:1. Offer an Electronic newsletterElectronic newsletters are easy to implement... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously ? don't... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either. Our passion for what we do in business is communicated through our attitude. Our attitude comes... Read More
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.Use Postcards to Generate Website Traffic and Sales... Read More
Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Especially when you attend meetings, events or if you're out in the field... Read More
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Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and... Read More
Reach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest... Read More
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever... Read More
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
Value Proposition is the Key to Success
Value proposition is treated as the standards or service that... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
Basic Brand Building
A brand is the essence of who you are. The... Read More
Using Purchased Leads
A little advice about using leads that you purchase from... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
2 Step Marketing
Do it Right.I receive postcards all the time. The other... Read More
Refresh Your Web Site
So you have a Web site. And so does most... Read More
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
So many of you have been telling us that you're... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you... Read More
How To Start A Mail Order Business
The Mail Order business is not a business of itself,... Read More
Increase Your Sales By Following-Up
The difference between a successful business and one that just... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?-... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have... Read More
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
In today's competitive world of business, it takes moxie and... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
The Right Logo
The Logo: a little historyLogotype, commonly know as a logo,... Read More
Marketing Success Defined
How do you personally define success? High income? Substantial net... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny... Read More
Prepare Your Communications For Growth
As the American economy emerges from recession, many businesses are... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business... Read More
Your Ideal Client
A lot of small businesses make the mistake of thinking... Read More
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in... Read More
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus... Read More
3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into... Read More
Create Your Own Rumors
A consultant new in the city asked me how I... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past... Read More
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
In the fundraising profession, appeal letters that you mail to... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)
Used the right way and with the right audience, postcards... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or... Read More
Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer,... Read More
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
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