It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful... Read More
The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new... Read More
With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize... Read More
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online... Read More
When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized... Read More
Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.Why is it advantageous to change your displays frequently? Your customers will visit you at more than... Read More
I went to a networking event the other day where the meeting leader said, "We're going to skip doing the 30-second introductions today because mine's so bad and it doesn't work that it nauseates me." I thought to myself, WOW! I'd skip the next networking meeting until I'd worked out... Read More
'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email... Read More
Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.Focus groups tell us that time is a precious, yet dwindling resource. Attention spans are dwindling,... Read More
There seems to be a never ending argument among marketing and sales professionals as to what really is the difference between marketing and sales functions. More often than not, both business activity terms are used to describe any business activity that is involved in increasing revenues. For small businesses, with... Read More
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Yesterday I was sitting on a train going into London... Read More
Your market is not everybody, as so many small businesses... Read More
It seems nowadays every marketing guru and their brother-in-law has... Read More
When marketing themselves to leads and prospects there are five... Read More
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Marketing to women entrepreneurs is not difficult. You just have... Read More
I'm a marketing consultant and at one of my client-companies,... Read More
What's black and white and read all over? A newsletter... Read More
What if there were things you could start doing now... Read More
Apple Computer just announced that their earnings from the last... Read More
Rest assured that no matter how smart you are, you... Read More
If you need evidence that a testimonial or referral can... Read More
So you've invested more time than you ever believed possible... Read More
An accountant once told me that he never met anyone... Read More
No claim is made that the steps outlined would be... Read More
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More
1. Create a free ebook directory on a specific topic... Read More
There are many ways to promote your website for free... Read More
With the continued proliferation of the Internet, the meaning of... Read More
"If God wanted to create a perfect punishment for a... Read More
Donors read postscripts. This is a sad but important reality... Read More
Many times when a trade show is planned for there... Read More
Want to know what the highest-impact, lowest-cost tool is in... Read More
Over the past 30 years, I've read so much on... Read More
One of my associates sent me a promotional email she'd... Read More
Marketing can be expensive. It doesn't have to be, but... Read More
The toughest job you face as a B2B direct marketer... Read More
Wondering if your marketing message is dancing in the spotlight... Read More
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
Multicultural marketing mirrors the changed face of America and is... Read More
Most marketers believe that anything is achievable if you are... Read More
If you're going to do postcard marketing on an ongoing... Read More
As we study the demographic regional variations for small service... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
First in a series of three articlesRegardless of your law... Read More
You've enlisted some of the traditional marketing methods to sell... Read More
Do you cringe at the thought of trying to promote... Read More
Building business relationships through networking is a great way to... Read More
Many business owners do not understand the authenticity and validation... Read More
CD Business cards allows any type of business that dynamic... Read More
Marketing successfully requires not only insight into how a product... Read More
SMS is good for:? Short lead times and immediacy ?... Read More
Direct Marketing works!Why? It works because it's personal. It carries... Read More
Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More
Information is the lifeblood of the economy. That's especially true... Read More
In a world that is spinning out of control; with... Read More
We all know we can pay a magazine or a... Read More
Which product feature of yours is every buyer keen to... Read More
Far too often we see small businesses rush into doing... Read More
What do Klingons, giant rubber bands, and monster trucks all... Read More
The steps to creating an effective marketing plan begin with... Read More
Everyone wants to feel like they're getting a good deal.... Read More
Have you ever sat down to write a sales letter... Read More
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
How many times have you been asked to participate in... Read More
Some of the most successful package introductions have come from... Read More
For years now we have been inundated with offers of... Read More
On a copywriting board I frequent, someone expressed bafflement that... Read More
If you want to get consistent results from your marketing,... Read More
All too often people look at marketing ROI in terms... Read More
Mobile businesses are quite unique in the way they must... Read More
An international hair-cutting chain opened a new store directly across... Read More
Have you noticed it? More and more marketing campaigns are... Read More
Mortgage marketing to Realtors involves having a crystal clear position... Read More
Every business person who has any kind of product or... Read More
There are basically two ways in which you can either... Read More
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