Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.Do you really know this? How do you... Read More

B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the biggest bang for it's marketing buck.Here are five tips to help you do that:1. Offer an Electronic newsletterElectronic newsletters are easy to implement... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows... Read More

Marketing For Profit - 6 Critical Traits

Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If you are marketing for any other reason than 'for profit' ? STOP! That's right, stop right now. The only reason you market your business is to cause action: make more sales, make the phone ring (and make more sales), make... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.The three fundamental elements of any system are; Replication, Duplication and most of all Retention.A newbie or... Read More

Marketing Ideas Without Action Will Get You Nowhere!

Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started.We're all familiar with the term Marketing, but what in... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Items that cannot be delivered will be "recycled" by Canada Post resulting in your money going down the... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. How do you obtain new customers or clients?2. How do you get your existing customers to come back for more?Direct mail/direct response marketing answers both these challenges admirably... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.You may think you've invited your customers. After all, you put up signs identifying your store, got... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this.If you get early adopters (Seth Godin would call them "sneezers") on board and they like what you have to say, they'll talk about your ideas. They'll share it with their friends,... Read More

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Differentiate or Die

Sounds pretty harsh, doesn't it? Well, I can tell you... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

Business Cards That do the Business

A business card makes a statement about who you are... Read More

Mortgage Marketing - What Your Client Wants

Your business depends on the success of your marketing efforts.... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

Non-Profit Success Requires Ongoing Marketing

In a crowded marketplace of ideas, it is important for... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

Itchin For Some Nichin

The whole idea of Niche Marketing is exciting! The possibilities... Read More

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

When you take a piece of gold to a pawn... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is... Read More

Loan Officer Marketing ? How to Target the Right Agents

Once there was a loan officer, who marketed his services... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Your Plan For Marketing Success

The most important, yet overlooked aspect of marketing is an... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More

The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More

Finding Your Niche: What Do You Want To Be Known For?

In my experience, there are two kinds of small business... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide... Read More

Judge Rules in Consultant?s Favor with 80-20 Rule

I opened the registered letter and was shocked. My best... Read More

Laws of Marketing ? The 10 Immutable

Most marketers believe that anything is achievable if you are... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More