The world of marketing has changed. With increasingly better educated and more skeptical consumers, marketing methods must be increasingly accountable.Questions being asked by CEOs and business owners from the largest companies through to the smallest solo operators include:· How can you be more confident about your ability to quantify your... Read More
For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to 'not so rich' and 'not at all rich' people. All marketing research and development was focused on the 20%... Read More
Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over... Read More
1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery... Read More
35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer more frequently.That's it - everything else boils down to some variation of these 3 activities.Most owners and managers want to grow their business.... Read More
Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if... Read More
There are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. Many of these reasons are totally out of your control.But what about the ones that you are in control of?What... Read More
My niece recently graduated from high school, and my family spent the entire morning, evening, and night celebrating this wonderful once in a lifetime event with her.Our final celebration was dinner at a restaurant chosen by my niece. Since this was our first time at this restaurant, we didn't know... Read More
1) They don't fully understand it.Perception: Marketing is advertising. Reality: Marketing may not even include advertising. Perception: Marketing is an expense. Reality: Marketing is an investment. _______________________________________________________________________ 2) They rely almost exclusively on Word-of-Mouth.Word-of-mouth is the best way to get business and savvy marketing helps create it. So,... Read More
Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same... Read More
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The Driver of All Marketing EffortsYou need to determine what... Read More
When it comes to your marketing message, the little things... Read More
Contrary to popular belief, the best use of business cards... Read More
Let's be honest, when you're writing sales material for a... Read More
You have a great product or service? Now, how should... Read More
A few months ago, we attended the recent Austech 2005... Read More
There are many Web sites I visit every day and... Read More
Apple Computer just announced that their earnings from the last... Read More
Subtle adj. Showing or making, or capable of showing or... Read More
How does a marketing plan relate to an organization's communications... Read More
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Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Used the right way and with the right audience, postcards... Read More
Many of the business owners I speak with are looking... Read More
When asked "what business are you in" many business owners... Read More
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
The most important part of any marketing you do is... Read More
Forget what you know about your business Your goal is... Read More
In a world that is spinning out of control; with... Read More
This tip is so simple, that many people we've talked... Read More
When used correctly, testimonials can boost your response dramatically. They... Read More
In his classic best-seller, "How To Win Friends And Influence... Read More
Want to learn how to lose a billion dollars?Just follow... Read More
Small & Mid Sized Business owners, have you revisited your... Read More
1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
When marketing your practice, as well as designing your brochure,... Read More
We all watch the commercials on TV. We hear them... Read More
One of the biggest marketing mistakes businesses make today is... Read More
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
In my view, nearly all government statistics about reasons for... Read More
If you are a mobile auto detailer or mobile car... Read More
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It used to be you that if you had a... Read More
My niece recently graduated from high school, and my family... Read More
Make a vow to keep up your marketing schedule in... Read More
Are your direct mail response rates lower than you expect?... Read More
You have read part 1 & 2 of this article... Read More
Listing names of Big Mail Requestors, and sending out packages... Read More
Websites have replaced the brochure as the "must have" marketing... Read More
Have you ever chosen to pay attention to someone just... Read More
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
Doctors do it, hair dressers do it, and salespeople can... Read More
On a copywriting board I frequent, someone expressed bafflement that... Read More
Cause marketing is a relationship between a for-profit and a... Read More
The Driver of All Marketing EffortsYou need to determine what... Read More
If you have your own small business, it's important to... Read More
Do you want to be quoted by the national press... Read More
Once you have the attention of a business prospect, at... Read More
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
How many times has your competitor gotten one over on... Read More
Heavily branded websites like amazon.com are household names and carry... Read More
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
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Sales are down, and I need more customers now! Sound... Read More
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
As we study the demographic regional variations for small service... Read More
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
Why does your business need to be in the Search... Read More
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Measuring the benefit of your product or service means putting... Read More
The world is full... Read More
Your customers don't know what they want. And to assume... Read More
Interesting article in USA Today that I read this week... Read More
So you've invested more time than you ever believed possible... Read More
"Advertising doesn't work." I hear it from my clients all... Read More
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