Direct Mail . . . Newspaper . . . Radio . . . Online. There are countless places to spend each advertising dollar. The hard part is determining the most effective medium for your business. It is not a matter of "One Size Fits All." The response rate for each... Read More
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one... Read More
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.The goal of the front of the... Read More
The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and... Read More
It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing:Do It.... Read More
It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing... Read More
One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. How?... Read More
If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business... Read More
No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. INTRODUCTION The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is... Read More
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you... Read More
|
|||||
|
|
|
The "Matures" are the generations that came along between 1909... Read More
A great way to gain more local sales is to... Read More
When asked "what business are you in" many business owners... Read More
When your prospects see your marketing materials, your brochure, your... Read More
Ever try to be something for everyone and find no... Read More
60% of all small business owners, sales and solo-professionals claim... Read More
Want to know the simple way to get all the... Read More
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Change is good, right? Not always. But when is it... Read More
Is your business growing, or are you on a plateau... Read More
Okay, we were kidding about the smoke, but not about... Read More
1. Print your best small ad on a postcard and... Read More
The intellectual property transfer market is now estimated to be... Read More
How do you personally define success? High income? Substantial net... Read More
One of the most powerful, yet over looked weapons in... Read More
Your nametag can be your best friend. It can be... Read More
When developing new products and strategies, coming up with unique... Read More
We live in a world that for many has become... Read More
Yellow Page users are the hottest of all prospects ?... Read More
There is a big payoff in being different. When you... Read More
This is a pretty tough global economy and it is... Read More
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More
In direct mail, the offer is the incentive or reward... Read More
What Is A Joint Venture?A joint venture is an agreement... Read More
I Hate Cold CallsLong before I started my business, I... Read More
In direct mail, the offer is the incentive or reward... Read More
Whether you are already running your own business, or still... Read More
Have you noticed it? More and more marketing campaigns are... Read More
Do you have all the business you could possibly want... Read More
Are you willing to spend $1.25 to raise $1? To... Read More
"Get your positioning and your programs implemented properly, and the... Read More
Doing a current customer breakdown can help you find the... Read More
Benefits! They're what marketing is all about. No doubt you've... Read More
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
The famous P.T Barnum once said, "Without promotion, something terrible... Read More
Have you ever had a conversation with a person who... Read More
Why cutting your prices is like cutting your own... Read More
Things have to change. Cross selling is not going to... Read More
The biggest crime in small businesses today goes unnoticed by... Read More
Even the world's best marketing strategy won't work for you... Read More
Are you getting referrals from you customers? If not, you... Read More
The telephone enables a credit manager to make many contacts... Read More
Once you have decided to participate in a trade show,... Read More
Your business success depends on your ability to promote your... Read More
It is very important to regularly monitor your advertising activities... Read More
Too many loan officer websites look like congested intersections, information... Read More
Small business marketing is not like taking a family vacation.Did... Read More
I knew this one would get your attention. How can... Read More
Market, Market and then market some more. So many small... Read More
If you want to uncover a little secret about how... Read More
When it comes to your marketing message, the little things... Read More
Imagine tossing a pebble into a crystal clear pond on... Read More
Advertising on the radio can be an effective lead generation... Read More
Is your marketing department taking advantage of MOM and MRM?... Read More
Here are some marketing mistakes that take a heavy toll... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
There's really only one thing that separates Image advertising from... Read More
Donors read postscripts. This is a sad but important reality... Read More
Here's a proven, and truly easy way to start increasing... Read More
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
Having a downline can be golden. A downline is a... Read More
Anyone who runs their own business can tell you how... Read More
Every business - particularly small, entrepreneurial or professional businesses -... Read More
Many service professionals tell me that they are uncomfortable with... Read More
Certainly the newest earth quaking event in Internet Marketing insider... Read More
Do sales come from your ezine regularly? How many well-written... Read More
Marketing |