First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio . . . Online. There are countless places to spend each advertising dollar. The hard part is determining the most effective medium for your business. It is not a matter of "One Size Fits All." The response rate for each... Read More

The Real Marketing Genius

I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.The goal of the front of the... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and... Read More

4 Steps To Increase Your Job Sign Marketing

It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing:Do It.... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing... Read More

Free Publicity for Restaurants

One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. How?... Read More

Write Better Web Content

If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. INTRODUCTION The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is... Read More

What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you... Read More

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Why Target the Matures

The "Matures" are the generations that came along between 1909... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners... Read More

Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

How to Turn More Referrals Into Paying Clients

60% of all small business owners, sales and solo-professionals claim... Read More

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in... Read More

The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be... Read More

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward... Read More

Attracting Clients With Ease

Whether you are already running your own business, or still... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

Find the Goldmine Within Your Business

Doing a current customer breakdown can help you find the... Read More

Discovering The Benefits That Hook Your Prospect

Benefits! They're what marketing is all about. No doubt you've... Read More