Marking Your Territory

We all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck. The same is true with image, particularly when it comes to the images we portray of ourselves as writers. My e-book "Articles That Sell", teaches the how-to's of... Read More

Knowing Your Customer Is The Key

Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are... Read More

Business Cards that Make Them CALL

How would you use business cards for gift certificates?I asked at the beginning of this chapter "How many business cards do you need?" and answered that you only need one. Even though this is true when you are trying to form business relationships, it is not true when it comes... Read More

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the... Read More

Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:1. The desire of immediate successLaunching a promotion campaign through email can be compared the... Read More

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. I mean, I write, communicate and persuade using... Read More

How To Get New Business

Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing must be an ongoing process. Let's repeat that...Marketing Must Be An On Going Process. In addition, you... Read More

How to Magnetize Your Business

Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet ? pulling... Read More

Want To Be A Stronger Marketer? Work Your Marketing Muscles!

You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You've got to work your marketing muscles.Just as an athlete needs to workout to stay... Read More

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Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I... Read More

Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions

Social scientists have proven that people experience what they come... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

Marketing: Are You Focused?

In early 1992, President George H.W. Bush was riding high.... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

Signage for Mobile Car Wash Vehicles

If you are in the mobile car wash business and... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Target Your Market

Your market is not everybody, as so many small businesses... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

Build A Successful Business By Staying Connected

Over the course of your business life you'll come in... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

Behold the Power of the Tip

You are an expert. You have lots of content -... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures

When you place brochures from every mortgage company side by... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

What?s Next? A Guide to Marketing Your New Business

Coming up with an idea, seizing the opportunity, and setting... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

Explode Your Sales With Free & Exclusive Content

Offering free and exclusive content to ezine publishers and webmasters... Read More

7 Great Ways to Market Yourself and Your Business to Help Increase Sales

Do you own a business and need ideas on how... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Promotional Pen - A Pen by any other Name?

Have you ever been among a group of people exchanging... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

Self Promotion Brings Business Success

Your business success depends on your ability to promote your... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More