Identifying, Creating and Using Your USP?
What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition. It's vital for every business to identify its inherent USP or if it can't identify it, to create it.If yours is a firm that sells gold coated widgets and there... Read More
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up over 1,000 flyers! The more... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant da da dant dant da da. (That's the theme from "Mission Impossible"...)FADE IN.Your mission, should you chose to accept it is to create a fail-proof proclamation, a road map, that not only serves ALL your business needs but also provides... Read More
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you develop your ads, web pages... Read More
Marketing ? Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.In this case each "move"... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don't need every customer in the world! You need the ones who are a good match for YOU. The more... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching... Read More
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers. And yes, they may... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness. I modeled for Reebok and Ironman magazine, made it to the final round for hosting a fitness TV show, and I moonlit as an aerobics instructor and personal... Read More
Plant a Seed and Watch Your Business Grow
Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business?... Read More
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PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Effective Marketing for Small Businesses
Effective marketing for the small business begins with market researchIf... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward... Read More
Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
Winning At Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals? I... Read More
Marketing With Business Cards
Many businesses today overlook the importance of business cards as... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Why Your Business Need a Website
Web Presence gives your business a distince edge over your... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Tooting Your Own Horn
"If he who has a thing to sell Goes and... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Writing Sales Letters That Sell
The most important part of any marketing you do is... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a... Read More
8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
Design, Design, Design
You need only one card, but make it noticeable. Make... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
Wife?s Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor,... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
Keep Costs Down and Keep the Marketing Strategy Simple
One of the biggest mistakes we could make as business... Read More
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In... Read More
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home... Read More
Marketing to Hispanics/Latinos
A powerful consumer market with annual spending power exceeding $350... Read More
Marketing on the Cheap: Write? Right!!
We all know the value of writing articles for promoting... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to... Read More
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a... Read More
Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Postcards Work
What's the fastest, simplest and cheapest way to promote just... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in... Read More
How to Set Up & Organize Your Customer Mailing List For Optimum Results
Your list of customers who have previously bought from you... Read More
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come... Read More
Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy from... Read More
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
Making More With Existing Clients
Have you ever put on a jacket you haven't worn... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
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