The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty... Read More

10 Surefire Ways to Add Sizzle to Your Brochures

Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials."Most people forget a brochure is important because it represents you... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But?a good letter will make you money.The... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. The best positioning strategy for professional service firms is to... Read More

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that ...and then asks the client to... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you're selling, but I still see the flow for virtually every small business. If you acknowledge and understand the flow for your own business then you can implement... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which... Read More

The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It will also identify you as well as your company in the minds of others. As a result, you will become more... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Internet technology has brought the business world closer together and nowadays, it's... Read More

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How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many... Read More

Key Marketing Questions - Planning Your Marketing Campaign

So you started a business. How's it going? Did you... Read More

Your Plan For Marketing Success

The most important, yet overlooked aspect of marketing is an... Read More

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll... Read More

7 Tips to Grab New Clients

As a business professional, you probably realize the value of... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

Improving Lead Generating and Conversation Rates: Think Like a Farmer

John's a freelance photographer in Ohio who called to tell... Read More

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step... Read More

Target Your Market

Your market is not everybody, as so many small businesses... Read More

Market Yourself as the Expert

As a small business how do you compete with the... Read More

Develop Your Curiosity And Increase Profits

If anyone was to ask me what my greatest strength... Read More

Earning the Right To Sell With Stats ? 10 Steps to Greatness

We could learn a thing or two from pro sports.Baseball... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

5 Tips for Getting the Most out of Exhibiting at Trade Shows

Exhibiting at trade shows can be a cost-effective way to... Read More

Mortgage Marketing and Advertising ? The Magical Ingredient

Do you offer superior service, consistently close loans on time... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Attract Your Dream Customer

Have you clearly defined your target audience? These are the... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

Who Is Your Market and Where Are They?

An important part of planning your business is to know... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More