Defining Moment

Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Common traits and common media habits are a... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it's all about crafting your message. Key steps include getting clear about your market niche, developing a clear message about how... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By... Read More

Five Most Common Mistaken Beliefs About Joint Venture Marketing

Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?Here's a partial list of the most... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. With Internet's help, you can publish your newsletter online. You can reach hundreds of subcribers without costing any postage -... Read More

Practical Advice to Generate Successful Campaigns Using Merged Lists

You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates a set of conditions that you may not have thought about at the conception stage. It is better to face the challenges before... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality: Marketing may not even include advertising. Perception: Marketing is an expense. Reality: Marketing is an investment. _______________________________________________________________________ 2) They rely almost exclusively on Word-of-Mouth.Word-of-mouth is the best way to get business and savvy marketing helps create it. So,... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation.What happens after customers buy your product or... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where... Read More

---

Showing 1 - 10 of 1321 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133	Next »

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for... Read More

The Secret to 100% Success With Your Marketing

There's a secret to marketing, which is so simple, yet... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade... Read More

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More

What You Must Know When Marketing Your Business

Marketing is both an art and a science. Anyone who... Read More

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history,... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

Let It Ring

Telemarketing has its place in the marketing arsenal. But telespammers... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More

Hermey Wants To Be A Dentist

December marked the 40th anniversary of the original broadcast of... Read More

5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Effective Marketing

For any business to be successful whether on or offline... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a... Read More

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When... Read More

Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

Youre Halfway There!...Or Not Part 2

Now that you have had a chance to create a... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to... Read More

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

Marketing Without Ego

Our ego can get in the way of marketing our... Read More

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

Who is Your Perfect Client

When I started my coaching practice I believed that I... Read More