Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. (One percent of... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.Why we often let unconscious biases affect our opinions about people who are taller or have a different... Read More
How to Use Your Newsletter to Research Your Market
A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. Therefore, they compromised... Read More
10 Effective Ice Breaking Questions
Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where... Read More
Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2
In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give.What Kind Of F'reebie Should You Offer?You should aim to offer something tantalising to spark the... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list your nameunder this directory... "Commission Circulars Wanted"... List your name under this classification and dealers will mailbundles of circulars to you with a blank space at the bottom ofthe ad in which you stamp your name. You mail these out... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter.The Power of Newsletters:Newsletters show the customer you care... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.Here's some of the common things... Read More
Wealth Knowledge & Power ? Lost Secrets From Ancient Masters
Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you.... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
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How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
The 30 Incredible Ways To Sell Your Products Now and Sell More
How to sell more and sell quickly online for your... Read More
The M-Word
It was a real eye-opener to hear the perceptions people... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird... Read More
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has... Read More
Build Relationships
Personal marketing makes it easier to sell, by building relationships... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Why Market to Generation X?
Generation X"--the 40 million or so people born between 1965... Read More
10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
How to Earn the Right
"How to Earn the Right..."Marketing your professional services is a... Read More
Top Five Tips For Designing Marketing Strategies That Get Results
"But this won't work" said Steve. "I've tried it in... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
Inform vs. Excite
excite v. 1 a: to call to activity b: to... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
Marketing Success - Marketing Strategy - Brand Identity Guru
Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More
Know Thy Competition
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the... Read More
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic... Read More
Who Is Your Market and Where Are They?
An important part of planning your business is to know... Read More
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
4 Dynamic Marketing Tactics
Some of the simplest marketing tactics often produce the most... Read More
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my... Read More
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
In the fundraising profession, appeal letters that you mail to... Read More
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing... Read More
Raise Your Income!
How often do you sit around and wonder how to... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your... Read More
Powerful Direct Marketing Numbers
Direct Marketing works!Why? It works because it's personal. It carries... Read More
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new... Read More
Where to Look for New Donors for Your Fundraising Letter Appeals
Have you ever studied your best donors and wished you... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Give me a Referral any Day - the Power of Networking
I nearly panicked recently! Well, maybe a slight exaggeration but... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for... Read More
How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit
Motivating strangers to give their money away is one of... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral... Read More
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