How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":

6. Exclusivity

During the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre.

Being the only game it town offering a product in demand - without any real competition - is a great position to be in.

However, I wouldn't do it the way they do it. I wouldn't 'force' people into buying from me by cutting off all other sources. I would instead provide a superior product, or a much better value, and get them to want to buy from me instead of going to other vendors or bringing their own food.

Just think of your favorite restaurant. Why do you go there verses all the other restaurants offering the same or similar kind of food? You may even be willing to pay more at your favorite restaurant because they just make it better. It's not because they 'force' you or 'corner' you into going to them. It's because they give you what you want! Something that you can't get anywhere else.

When you force people into doing something, they will hold some level of resentment towards the action/experience and the seller. When you offer them a better choice and/or a better value, they will want to buy from you.

7. The Principle of Consensus and "Herd Mentality"

If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to 'fit in,' they don't want to be left behind; they want to "keep up."

If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family.

He also 'assumes' that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too.

How can you use this strategy in your product or service? Provide "proof" that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.

To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids .com/popcorn.pdf

(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article all links must be active hyperlinks.)

*** 3 Easy Steps To Make Money Online ***
Launch your very own money making website today that's 100% ready to take orders and pull in massive profits for you right now...guaranteed! Click Here To Find Out How You Can Make Money Online.

---

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

Viral Marketing

Viral marketing involves the use of surf-exchanges, and if you... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that... Read More

Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Are You Overlooking Your Hidden Profit Centers?

There are other names given to "Back-End Selling". You may... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five... Read More

5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

Using a Contact List Profitably Part One

In previous articles, we discussed the generation of a contact... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to... Read More

Marketing The Real You

I often wonder how the practice began of pretending to... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

Tooting Your Own Horn

"If he who has a thing to sell Goes and... Read More

Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350... Read More

Marketing Strategies: What Choices Do You Have?

Most business people want to see improvements in sales and... Read More

Judge Rules in Consultant?s Favor with 80-20 Rule

I opened the registered letter and was shocked. My best... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More