How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":
6. Exclusivity
During the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre.
Being the only game it town offering a product in demand - without any real competition - is a great position to be in.
However, I wouldn't do it the way they do it. I wouldn't 'force' people into buying from me by cutting off all other sources. I would instead provide a superior product, or a much better value, and get them to want to buy from me instead of going to other vendors or bringing their own food.
Just think of your favorite restaurant. Why do you go there verses all the other restaurants offering the same or similar kind of food? You may even be willing to pay more at your favorite restaurant because they just make it better. It's not because they 'force' you or 'corner' you into going to them. It's because they give you what you want! Something that you can't get anywhere else.
When you force people into doing something, they will hold some level of resentment towards the action/experience and the seller. When you offer them a better choice and/or a better value, they will want to buy from you.
7. The Principle of Consensus and "Herd Mentality"
If everyone else around him is buying and enjoying popcorn, then Joe Consumer wants to have popcorn as well! Most people want to follow the pack. They want to 'fit in,' they don't want to be left behind; they want to "keep up."
If other people and their kids are enjoying fresh, hot buttered popcorn, then heck so will Joe Consumer and his family.
He also 'assumes' that if others around him are enjoying the popcorn, then it must be good, and that he will enjoy it too.
How can you use this strategy in your product or service? Provide "proof" that others are already enjoying and benefiting from your product. Offer testimonials from existing customers, show specific examples and success stories of how a certain customer benefited from using your product/service. If you're selling a marketing/ moneymaking product, give specifics of how much profit a customer made by using your strategies.
To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids .com/popcorn.pdf
(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article all links must be active hyperlinks.)
*** 3 Easy Steps To Make Money Online ***
Launch your very own money making website today that's 100% ready to take orders and pull in massive profits for you right now...guaranteed! Click Here To Find Out How You Can Make Money Online.
Most business owners get so involved in the work of... Read More
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
Giving away free bonuses is an important website marketing secret... Read More
There are many ways to promote your website for free... Read More
I want to share with you a story. This story... Read More
Virtual trade shows are gaining momentum as a way to... Read More
Having people go to your website is not always easy:... Read More
Today I want to share a question from a reader... Read More
Whether you're a contractor a local merchant with 150 employees,... Read More
There are many mailorder publications that will list... Read More
Which pulls the best response, a postcard, a self-mailer or... Read More
There are so many competitions by running business. So you... Read More
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
In a world economy that is in constant flux and... Read More
None of us have enough time in the day to... Read More
Do you have Communication breakdown?How are you communicating with your... Read More
But more importantly, watch what they do. If you do... Read More
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
How to Take Your Law Firm to the Next Level... Read More
Business owners often find it difficult to know whether their... Read More
The foundation of success is in your mind. You do... Read More
There are many psychological reasons why people will buy from... Read More
So... you spend time and effort putting together a survey,... Read More
The postcard can be a very powerful marketing tool. Many... Read More
Opportunity Assistance Business Resource Center At first you must think... Read More
My niece recently graduated from high school, and my family... Read More
Social scientists have proven that people experience what they come... Read More
Information is the lifeblood of the economy. That's especially true... Read More
You're probably familiar with e-mail signature (or "sig") files -... Read More
Business marketers have a lot of weapons in their arsenals... Read More
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
If you've been in the copywriting realm for very long... Read More
One person tells another, who tells another, who tells another... Read More
Most professional copywriters would say that headlines account for 80%... Read More
Want a big boost in response and quick sales from... Read More
Do you offer superior service, consistently close loans on time... Read More
Coming up with an idea, seizing the opportunity, and setting... Read More
The biggest secret to success in business is to always... Read More
Over the last few years the buzz about CRM (Customer... Read More
Too many business owners believe that marketing their business means... Read More
When you're just starting out in business, it's a safe... Read More
Whether you're creating a sales letter, a brochure, a newsletter,... Read More
As a massage therapist, your income is usually limited by... Read More
Many artists create art but when it comes to marketing... Read More
The fight for your customer's attention at a tradeshow has... Read More
You probably spend a great deal of your time looking... Read More
Looking for a great way to drive traffic to your... Read More
There's no such thing as a captive audience--any of us... Read More
Quit spreading those chain letters, nothing is going to happen... Read More
I don't know about you, but I am still waiting... Read More
One of the basics of all marketing and advertising training... Read More
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More
Many people have asked me what was the secret to... Read More
To be your own marketing expert you first need to... Read More
Have you looked for marketing advice on the internet recently?... Read More
Do Crucial Market Research For Free, On Your OwnIs market... Read More
Have you clearly defined your target audience? These are the... Read More
Trade Shows are lots of work, but they can generate... Read More
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
It seems nowadays every marketing guru and their brother-in-law has... Read More
1. Business CardsIt is very important to market yourself via... Read More
Mobile businesses are quite unique in the way they must... Read More
Use your computer to send personalized color postcards in quantities... Read More
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Even the world's best marketing strategy won't work for you... Read More
Marketing |