One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.
Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.
The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using. The best marketing approach resembles an octopus.
An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but it adapts and continues on as an effective hunter and predator.
It's the same with marketing your business. The more marketing approaches you use simultaneously the more successful you can become and the easier it is to continue growing your company.
You will continue to thrive despite the challenges facing others. No setback in any one marketing approach will ever devastate you or pose major problems.
Despite this, many companies use no more than two or three methods at most to bring in business.
Few realize that there are over 100 methods for bringing in new business, for increasing web traffic, for selling more to existing clients, and for increasing repeat sales that their competitors are not using.
They basically imitate worms in their marketing attempts. A worm's approach to life is singular. It does not use multiple limbs because it has none. Its existence is slow and labor-intensive. Very unlike an octopus.
The great thing about this is that most competitors are making this same mistake. They may be too busy, too shorthanded, or too myopic to do much more than hand out boxes of business cards and sit around talking 'fish stories' of the one that got away.
That is a marketing approach to avoid.
Instead use as many marketing methods as make sense for your industry, your market, and your company. Then you will become a marketing octopus while your competitors remain marketing worms.
Where can you find a listing of more than one or two marketing methods?
André Bell has authored the book, "101 Marketing Secrets Revealed". A free copy can be obtained from his website at http://www.economicbooster.com/101-marketing-methods.html
About The Author
André Bell is an author, speaker, consultant, and trainer. His site www.economicbooster.com provides marketing tips, strategies, tools, to help small to medium sized companies bring in new clients, sell more to existing clients, and increase web traffic.
I think selling and marketing today often feels a bit... Read More
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Have you noticed it? More and more marketing campaigns are... Read More
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
What is it like from a marketing perspective to be... Read More
Now that you have had a chance to create a... Read More
Color is one of the most difficult parts of a... Read More
More of the findings of the recent studies in behavioral... Read More
You're probably familiar with e-mail signature (or "sig") files -... Read More
You've had one thousand of the finest, most eye-catching business... Read More
Do you know what the majority of people sell? I... Read More
One particularly hot south Texas day, I was making a... Read More
Cause marketing is a relationship between a for-profit and a... Read More
It's not unusual for entrepreneurs to find the whole idea... Read More
Apart from being the fastest, easiest, and most profitable strategy... Read More
Many of the business owners I speak with are looking... Read More
Marketing as we know it is over. Done. Finito.People the... Read More
When it comes time to print your brand identity materials,... Read More
Lots of people get confounded when attempting to exchange links,... Read More
There's really only one thing that separates Image advertising from... Read More
In business, having competitors goes with the territory. There's almost... Read More
Candy, squeeze balls, pens, and key chains -- these provide... Read More
According to the Center for Exhibition Industry Research (the trade... Read More
Trade shows are part of the marketing mix and the... Read More
When commercials come on the television do you get up... Read More
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Can you remember the last dozen advertising messages beamed at... Read More
Available to all small businesses are business lists, which come... Read More
Recently, I stopped by a new car wash in my... Read More
You will always have more people that turn down your... Read More
Sometimes we loose site of the small things in life... Read More
Benefits! They're what marketing is all about. No doubt you've... Read More
What's your Selling Sentence? If you have a business, you... Read More
"Networking is a waste of time," said JoAnne, owner of... Read More
Life provides your business with enough opportunities for failure. Don't... Read More
Part #26) Food safety is becoming paramount.What this means to... Read More
We all know the familiar adage "if it walks like... Read More
A seasoned networker knows the real meaning of networking --... Read More
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
A Complaint? It's a Compliment!What made you mad last week?In... Read More
We live in an unprecedented era of communication. Because of... Read More
"My clients can't afford higher rates."When more than 330 business... Read More
There isn't a day that goes by that I don't... Read More
Having a strong foundation enables you to build a thriving,... Read More
If you've got a mailing list of at least a... Read More
Here is a powerful tip on how to substantially increase... Read More
All too often people look at marketing ROI in terms... Read More
Have you ever wondered why the phones aren't ringing the... Read More
In Part 1 -- I discussed how to consider both... Read More
No doubt you started this year with some big ideas... Read More
Hello everyone! Have you ever been curious about something, and... Read More
Most companies ask themselves this question: "How much will this... Read More
Color is one of the most difficult parts of a... Read More
In developing their business plans, companies of all sizes face... Read More
Ted Nicholas is a marketer with a proven track record.... Read More
Are you trying to promote your business with a tiny... Read More
Good marketing, whatever form it takes, always meets certain criteria.... Read More
1. Examine your clientele and define your ideal client. Of... Read More
Most business owners get so involved in the work of... Read More
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
Whether you're a former retail store owner known for your... Read More
"This offer is good but can you guarantee it."Why write... Read More
Article marketing is the latest buzzword for marketers... Read More
As a massage therapist, your income is usually limited by... Read More
Let's talk about how to keep your postage costs down.So... Read More
Marketing |