Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.

Five common mistakes many people make are;

1. Talking too much.

Enthusiasm sells! But don't talk too much about yourself - focus on your prospects needs and wants and how you can solve their problems.

2. Not listening.

All good marketers have exceptional listening skills. Be an active not a passive listener. Ask plenty of questions to find out what problems your client has so you can provide a solution.

3. Hard sell.

Even in desperate times always avoid a hard sell approach. Ignoring the needs of the client or your own company can have long term effects and result in the loss of potential work both immediately and in the future.

Always market the benefits - the "What's In It for ME" approach really does work and is better than purely focusing on selling the features.

4. Lack of clarity.

It is a competitive market out there and you need to focus on your UNIQUE SELLING PROPOSITION. What is it that makes you, your service or product unique and different from others? Once you have identified this you have your strongest selling point, and the focus of your marketing campaigns.

5. Distractions.

Life is really busy. Some people are too busy and easily distracted from the main game.

Learn as much as you can about setting goals, writing them down and working out on a daily basis the important tasks to do. It's called time and priority management and is a hallmark of successful people. Remember the "3 D's - Do It, Dump It or Delegate It" and if your life or your job depends on it - then it is a Must-do "A" priority, the rest can wait. Focus is a powerful thing.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com

---

Marketing On The Cheap: Speak Out!

No matter what business you are in, you probably have... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

Marketing Person You Think You Arent

Have you thought about starting your own business? Have you... Read More

Self Promotion Brings Business Success

Your business success depends on your ability to promote your... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However,... Read More

Marketing 101: The Power of Marketing

When you hear the word "marketing" what comes to mind?... Read More

Non-Profit Success Requires Ongoing Marketing

In a crowded marketplace of ideas, it is important for... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

Boost Your Business With Testimonials

When used correctly, testimonials can boost your response dramatically. They... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

Create a Blueprint for Your Success

Having a strong foundation enables you to build a thriving,... Read More

How to Handle Jargon at Your Web Site - and Why

If you sell a technical product or service, you probably... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

7 Great Ways to Market Yourself and Your Business to Help Increase Sales

Do you own a business and need ideas on how... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is... Read More

The Art of the Business Card

Use a business card as a note pad for recording... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More