You can use great design and copy to get a better response.
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out.
A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly in the trash. Why?
The major part of your expenditure is in the mailing list and the postage. The printing costs are about the same for a perfect card as for a mediocre one. All right. So a good design and excellent copy is going to cost a little bit more. But only a little. You send out a postcard mailing to get a response (preferably lots of responses).
The front of the card, graphic and headline, is designed to attract the reader's interest so that they read what you have to say. In short, to attract his or her attention.
The copy on the front and back of the card is designed to get the reader to respond, either by calling you or e-mailing you or visiting you or going to your web site. A response.
If your card accomplishes that, it's done its duty.
How do you get it to do that?
Good design. Good copy. Assuming you have sent the cards to people who are likely to be interested in what you have to sell. (There's no point sending a postcard selling raincoats to people in the Sahara Desert. They are the wrong "public").
It is more cost effective in the long run to hire a professional to do the design and copy for your promotion instead of spending all the time yourself to learn the software. A little time spent improving the design and copy of your postcards will result in much higher ROI (Return On Investment) for your postcard mailing.
Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she's sharing her marketing secrets with others. For more free marketing advice, visit her website at http://www.postcardmania.com
If your members, parents or donors wear clothes, watch t.v.... Read More
As discussed in part 1 of this article, "Your Private... Read More
Your customers don't know what they want. And to assume... Read More
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
For many small business managers, finding the time and commitment... Read More
In early 1992, President George H.W. Bush was riding high.... Read More
"Get your positioning and your programs implemented properly, and the... Read More
I am doing what you do, sitting at my computer,... Read More
It goes against the grain, especially for those of us... Read More
Timing is everything. Hate to be late? The early bird... Read More
Having people go to your website is not always easy:... Read More
A marketer whose advice I generally respect recently published an... Read More
With the Internet opening up the doorway to the global... Read More
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Market research specialists have discovered a new tool which enables... Read More
How to Gain your Prospective Clients' Attention and Generate the... Read More
If your company doesn't have a direct marketing program in... Read More
Use a business card as a note pad for recording... Read More
There are four parts to a marketing system and they... Read More
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
I'm sure that you've had those Eureka! moments, too. When... Read More
Let's continue to discuss the various marketing principles that are... Read More
The key to great exhibiting is marketing. But marketing is... Read More
So you've invested more time than you ever believed possible... Read More
It was the fall of 1998 when I had just... Read More
The secret to increasing sales doesn't lie in choosing just... Read More
Are you having trouble understanding basic situational marekting concepts? Then... Read More
One of the best ways for potential clients to find... Read More
I'm big on getting maximum marketing exposure at the lowest... Read More
Sometimes you can use a guarantee effectively in your headline.... Read More
Hey, as business owners we CAN'T be all things for... Read More
Times are a changin'! More women today work outside the... Read More
Have you ever gone to a networking function and seen... Read More
Everyone wants to feel like they're getting a good deal.... Read More
"This offer is good but can you guarantee it."Why write... Read More
Everything you will ever need to know about internet marketing... Read More
In a world that is spinning out of control; with... Read More
There are so many competitions by running business. So you... Read More
Positioning is a powerful concept in marketing. To illustrate, have... Read More
"But this won't work" said Steve. "I've tried it in... Read More
Looking to grow your business? Make sure you have these... Read More
Brochure printing can be easy if you first identify your... Read More
With the explosion of the internet and online businesses many... Read More
Marketers have a wide variety of media at their disposal.... Read More
There are many different ways to market offline, each important... Read More
Not all benefits are created equal. Knowing which ones to... Read More
Exhibiting at trade shows can be a cost-effective way to... Read More
One of the reasons direct mail works is the personal... Read More
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
What if you've done a variety of marketing activities over... Read More
Can we imagine a place in the world today without... Read More
Where Do Most of Your Clients Come From?Is it from... Read More
You've heard variations of that saying your entire life. Consider:... Read More
Let's talk about how to keep your postage costs down.So... Read More
I was saddened to hear of the passing of one... Read More
New to a sales career? Want to market yourself but... Read More
Yes, you can fill a workshop when spending is down... Read More
You may not realize it, but you already have a... Read More
The Mail Order business is not a business of itself,... Read More
"Buy this magazine or we'll shoot the dog," went a... Read More
Can you remember the last dozen advertising messages beamed at... Read More
It has become fairly common place to see Id badges... Read More
In Part 1, I discussed how traditional marketing is no... Read More
It's not unusual for entrepreneurs to find the whole idea... Read More
How would you like celebrities to endorse your product?Perhaps that... Read More
This past weekend I received a disturbing message from a... Read More
Marketing |