Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we?
Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale for you!
So I'm sitting in my office one day and mind you at the moment I didn't have a helper to screen my call for me and don't you know it, I get a telemarketer.
See, I used to be in a few network marketing programs and I know how hard it is to get rejections on the phone. Some of us take it very personal and some just don't care. But I assert you this, whichever one you are, cold calling isn't an easy business.
When someone calls me to sell me something I will only talk to them if they too will listen to a promotion I'm offering, only fair right? You'd be amazed at how many won't listen to you so why would you listen to them?
I make it a point to tell them that my specialty is promoting and if they want to have any of my time, they will have to listen to me 1st. No exceptions.
So one day, I get this call from this really nice guy who completely understood my deal and accepted to hear what I had to say. Usually, I will pick one of my clients and and only promote that one client to the other person on the phone. Trying to promote 2 or more at a time is like road kill, you don't want to confuse the other person.
With this conversation on the phone with this telemarketer I explain to him that I have a client in the Transport industry and he deals with all kinds of shipping services. What I usually do is ask the other person on the phone if he can recall anyone who mentioned to him that they needed to ship something!!!
With that, this gentlemen on the phone says "I'm actually looking into shipping a small package overseas". Now, I'm fully aware that he can just say whatever he wants and possibly get me to finally listen to him so I immediately conferenced him with the transport company to give them his contact information so that they can send him an information package.
Once the call was complete, I returned the favor for allowing me to discuss one of the promotions my company was taking care of and asked the gentlemen to explain what it was he was calling for. It turns out that he was trying to sell a magazine subscription for health issues. I told him that I wasn't interested but I had a client who was in the health industry so I gave this gentlemen my clients information to contact him
Going back to the transport company, it turned out that the telemarketer actually did take their services and in return the owner of the transport company took a year subscription of the health magazine I told you about!
Now that's not often it happens like the way it did but just remember that telemarketers are people as well and they too also know other people. There's a great book that I feel is of the best on this type of promoting and anyone committed to their sales should read it...
It's called: Endless Referrals By: Bob Burg
"A must read".
So next time a telemarketer calls you, you'll know what to do and if they reject hearing your offer, be kind and let them go!
Hope you've enjoyed my story!
About The Author
Martin R. Lemieux Smartads - President http://smartads.info
Affordable Web Site Design & Web Site Marketing http://flyinggelatingames.com
Web Site Awards & Webmasters Playground
http://mindpower.smartads.info
Food for your mind & Entrepreneur Traits
Read over 200 articles on advertising!
WANT TO REPRINT THIS ARTICLE ?
You may use this article on your site as is but you MUST send me a note support@smartads.info Thank You! Go here: http://www.smartads.info/contact
![]() |
|
![]() |
|
![]() |
|
![]() |
Each of these 11 marketing tips is based on a... Read More
Triple your response from expos by avoiding the top ten... Read More
Whether you want to admit it or not, soap operas... Read More
Imagine tossing a pebble into a crystal clear pond on... Read More
In the age of e-newsletters and e-mail, you may not... Read More
When a shopper picks up a product in a store,... Read More
This newsletter is full of opportunities staring you in the... Read More
I'm constantly amazed by all of the media reps from... Read More
How do you answer the seemingly easy question, "What do... Read More
Here are some questions to get your thoughts and cash... Read More
Volunteering your services can be an excellent way to form... Read More
Do you own a small business? Do you wish to... Read More
Benefits, that's what!Whether you're selling in print or in person,... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
Are you trying to promote your business with a tiny... Read More
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
If you don't get this right, you can just forget... Read More
You know those bad habits we get. Like raiding the... Read More
So, you want to know what your competitors are up... Read More
Thousands eyes were fixed. Hearts were beating hard against the... Read More
The job of convincing your existing customers to spend higher... Read More
Recently, I discussed a loyalty card system with a vendor... Read More
Stuart from Colorado had talked to a number of marketing... Read More
If you really want to pull more profits from your... Read More
Interpersonal Communications is the transmission of information from one person... Read More
We wait with baited breath for the anticipated launch of... Read More
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
If you use promotional products you probably already know the... Read More
Voice Mail is a classy name for "answer Machine". Problem... Read More
You may not realize it, but you already have a... Read More
When Advertising, it's not always better to be the lone... Read More
Under normal circumstances, you'd shout it from the rooftops. After... Read More
1) People are buying in smaller quantities. Our busy lifestyle... Read More
One of the most powerful, yet over looked weapons in... Read More
Deciding whether a particular marketing program is profitable to your... Read More
Businesses and other organizations use focus groups to research consumer... Read More
One particularly hot south Texas day, I was making a... Read More
Brochure printing can be easy if you first identify your... Read More
"If God wanted to create a perfect punishment for a... Read More
Today's business marketing rules are different than they were in... Read More
Effective customer newsletters find the right mix of promotional and... Read More
Just because you have to stretch your marketing dollars doesn't... Read More
It takes money to make money is an adage we... Read More
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
When you're just starting out in business, it's a safe... Read More
Don't get me wrong. I certainly don't think the majority... Read More
The biggest crime in small businesses today goes unnoticed by... Read More
Last time we discussed how online coupons and promotion codes... Read More
Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Some companies that use direct mail to sell their products... Read More
A Complaint? It's a Compliment!What made you mad last week?In... Read More
Writing and publishing a successful newsletter is perhaps the most... Read More
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
The postcard can be a very powerful marketing tool. Many... Read More
Ever try to be something for everyone and find no... Read More
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Hello everyone! Have you ever been curious about something, and... Read More
Differentiation, niche marketing, and positioning. These and other related business... Read More
The buzzword these days is "relationship" marketing. Just what is... Read More
Are you still waiting for business to turn around before... Read More
You may have heard the term Marketing Mix used in... Read More
CD Business cards allows any type of business that dynamic... Read More
When people think about promoting their business, the first thought... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
Many times when a trade show is planned for there... Read More
Marketing |