A Guide to Brochure Printing

Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.

Start with a layout that includes the text and images you will need to convey your message. Then choose the type of printing that best suits your brochure. Brochures are typically printed in more than one color.

There are two basic choices in printing: offset printing and laser or digital printing. Both printing processes are capable of producing large quantities of high-quality documents. Most high quality, full-color commercial printing is done on offset presses using the four-color process. Offset printing is a process whereby ink is spread on a metal plate with etched images, is transferred to an intermediary surface, and is then applied to paper by pressing the paper against the intermediary surface. Although set-up costs can be relatively high, the actual printing is generally inexpensive.

Laser or digital printing uses a laser beam to produce an image; this is also the way copy machines work. Offset printing usually produces clearer, crisper type and higher resolution images than laser or digital printing. However, smaller printing jobs can be done on a small low-volume laser or inkjet printer, or at a copy store, thereby eliminating set-up fees and some shipping costs.

Choosing paper is another very important aspect of brochure printing. Most printers will recommend a heavyweight, coated, or glossy paper to achieve a more vibrant, upscale look.

The folding of your brochure is another key consideration. Basic folding options include: the half fold or single fold, the tri fold (the left and right flaps open), and the "Z" fold (which opens up like an accordion). Almost all printers will give you a greater discount the more you print.

Brochure printing can be easy and fun and allow for a good deal of self-expression, so go ahead, what are you waiting for? Print that brochure.

Brochure Printing Info provides detailed information about cheap, color, and full color brochure printing services, and advice on finding a brochure printing company and quote. Brochure Printing Info is the sister site of Laser Toner Web.

In The News:

pen paper and inkwell


cat break through


The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

Four Super-Deadly Marketing Sins - And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has... Read More

Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350... Read More

Meaning and Marketing -- The Links

You know who you are and what you want and... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

Gain the exposure you need to succeed with these ten... Read More

Five New 5 Ps!

NO! When I say "5 P's", I'm not talking about... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

Did You Know Your Mind-Set IS Your Problem?

How To Save Yourself From The Pits of Marketing Cyber... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

Reasons Why People Usually Dont Buy Again

There are many psychological reasons why people will buy from... Read More

Private Practice Marketing: A Soaking Wet Marketing Marvel

Last week I took our two boys on an all... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to... Read More

Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment

Why Trying to "Get the Appointment" Can be a Recipe... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market... Read More

6 Things I Know About Postcards That You Don?t

In my plethora of experience tucked away between these ears,... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More

How to Magnetize Your Business

Do you ever wonder how some businesses always seem to... Read More

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can... Read More

Marketing 101: The Power of Marketing

When you hear the word "marketing" what comes to mind?... Read More

Do You Really Know Your Prospect?

I'd like to introduce you to someone. I don't actually... Read More

Marketing to Success on a ZERO Budget

TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More

Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM?... Read More