Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. There are 40.2% here legally who were foreign born or 14.1 million.

That is a hell of a lot of potential customers, isn't it? You could actually have a business and only cater to the Hispanic Crowd to stay in business, think about it?

There are Women only clothing businesses, then there are businesses that only cater to over weight women, with large sizes, which you may say limits your market, right? Is it just that we in the automotive business are so darn lucky to have a business that has more cars than people in it?

Did you know in some states there are 2.2 cars for every man, woman and child? CA is one of them. For every kid there is a police car, school bus, Fed Ex van USPS jeep, think about it. Cars, boats, motor homes, motorcycles, etc. everywhere on every street all needing oil changes, wow. There is an interesting book that you should read if you do not comprehend what I am saying here; "The Hispanic Middle Class Comes of Age" and also read; "Latinos INC.: The Marketing and Making of a People" BY Arlene Davila. Also if you think I am blowing smoke, then you have not been paying attention, check out this web site, they are serious and hungry and they are well on their way to showing us how to pursue our own American Dreams;

http://www.hispanicbusiness.com

Did you know that of the 59.8% of the 35 million Hispanic US Born Citizens 68.7% cannot write or even read in Spanish. Sure they can speak parts of it, but do not kid your self they are as American as the rest of us. After all the largest part of our melting pot came here between 1890s and 1960s. 45% of these people speak English only at home. Only 8.8% speak only Spanish at home, do you get my point so far? 37.7% speak both at home, comfortable with both and can easily assist you if they are in your shop as a foreman or manager, Thus proving why they are able to move up to middle class so fast, you need them and they need you. We need not self-segregate, since the strength of this nation is all about melting and working together. In ages of 14-24 57% do prefer to speak English. The average Hispanic individual spends 17 hours a week watching all English TV, 16 hours a week listening to all English radio, 5 hours reading English media, magazines, ads, newspapers and Auto Traders?

Out of the 197.1 million Internet users 17.6 are Hispanic. 8.1 Billion in online sales annually come from Hispanic buyers. Bilingual Hispanic consumers spend are you ready for this? 398 Billion a year. English only Hispanic consumers 88 Billion, Spanish only speaking Hispanic consumers 43 Billion. What about the future? The Hispanic segment with their strong and close family ties reproduce faster than any other group, nearly 3xs the number as other segments and in 10 years these expenditures are expected to double and then in 15 years quadruple. So think about what this means in terms of your business growth, labor force and future market competitors. Pay attention, do not neglect your customers, their needs or their money flow.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history,... Read More

Funnel Your Way to Marketing Success

A funnel is a good way to think of the... Read More

Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

Simplicity In Marketing

In a world that is spinning out of control; with... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

Five Tips for Trade Show Success on a Small Budget

No matter how small your marketing budget, your business can... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade... Read More

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that's been seen in the search... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible... Read More

The Easiest Small Business Direct Marketing Tip You?ll Ever Get

This really and truly is the easiest (and most profitable)... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of... Read More

Do You Make These 5 Common Marketing Mistakes?

The famous P.T Barnum once said, "Without promotion, something terrible... Read More

Fail Your Way To Small Business Marketing Success!

Are you willing to fail your way to great marketing... Read More

Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

Writing A Marketing Strategy

It is my belief that if anyone is to suceed... Read More

How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to... Read More

Powerhouse Marketing With Persuasive Postcards

The lowly postcard?it's more than just a "having fun, wish... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More

Target Marketing: The Bell Curve

Finally, Something You Learned In Math Class Makes Sense In... Read More

Open Doors by Building Relationships

"You can make more friends in two months by becoming... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

The Secret to 100% Success With Your Marketing

There's a secret to marketing, which is so simple, yet... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More