T.E.A.M Profit
As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses.The following case study... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.Worse, many small shops hate marketing so much that they literally avoid... Read More
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.Why is it advantageous to change your displays frequently? Your customers will visit you at more than... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is.... Read More
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.Many... Read More
The Battle of Positioning -- Altruism or Paranoia?
Competition in the past has embodied such beliefs of "kill or get killed" which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost. A view propagated by Intel's Andy Grove that, "only the paranoid... Read More
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter.The Power of Newsletters:Newsletters show the customer you care... Read More
Business Leads
Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. There are many well documented sources of business leads ? we will... Read More
Small Business Bonzai Marketing
Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales... Read More
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Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: ... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
Step by Step Guide to an SMS Campaign
SMS is good for:? Short lead times and immediacy ?... Read More
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas... Read More
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you... Read More
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts... Read More
Promotional Pen - A Pen by any other Name?
Have you ever been among a group of people exchanging... Read More
Wife?s Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor,... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
Mortgage Originator Marketing ? Differentiate or Die
One of the best ways to attract more clients is... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story... Read More
How to Expand Your Target Markets
Are your products or services geared towards only one target... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd... Read More
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
Bridging the Chasm from Lead to Loyal Customer
Bridging the Chasm from Lead to Loyal Customer: A Step... Read More
Burnout
Today I want to share a question from a reader... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when... Read More
How to Conduct a Successful Fax Marketing Campaign
1. Focus your fax marketing on one objectiveFax is a... Read More
4 Ways to Get a Prospects Attention Fast
Can you remember the last dozen advertising messages beamed at... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
Positioning For Success
According to military historian David Chandler the campaigns of Napoleon... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of... Read More
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've... Read More
Beyond Fear And Greed: Emotions That Sell
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic... Read More
Teaming Up Marketing and Sales
The Pitchers: SalesLet's say you have a new baseball team... Read More
Business Cards That do the Business
A business card makes a statement about who you are... Read More
How to Use Your Newsletter to Research Your Market
A few decades ago, in the early days of automatic... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
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