Business Promotional Items ? How to Stimulate Word of Mouth Advertising

If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a lot like dating: you have to earn the right to be intimate.In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of... Read More

Ten Amazing Ways To Increase Attraction at a Trade Show

These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows. You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities. ... Read More

Ten Easy Marketing Tasks You Can Do NOW

Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But?a good letter will make you money.The... Read More

Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.In fact, this trick's so good, I wish I could take credit for coming up with it, but the truth... Read More

Attract Your Dream Customer

Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don't need every customer in the world! You need the ones who are a good match for YOU. The more... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your... Read More

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Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't.... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily... Read More

Shopping Comes Back To The Community

THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

Youre Halfway There!...Or Not Part 1

The year is almost over and the last half of... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More

Mailing Lists ? Keeping it Simple

The right direct mailing list targets people who want your... Read More

Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions

Social scientists have proven that people experience what they come... Read More

Whats In It For Me?

Sometimes, one of the most difficult things to teach beginning... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these... Read More

Marketing as a Spiritual Practice II: Unearthing Your Potential

Marketing as we know it is over. Done. Finito.People the... Read More

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

Signage for Mobile Car Wash Vehicles

If you are in the mobile car wash business and... Read More

Marketing 101: The Power of Marketing

When you hear the word "marketing" what comes to mind?... Read More

Thinking About More Business

What does an old Russian joke have... Read More

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just... Read More

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, "What is a postcard campaign, exactly?"... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With... Read More

Baby Boomers - Marketing to the Me Generation

Unless you've been in a dimly lit cavern for the... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure,... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More