What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services.Joint venture ideas are virtually... Read More

Cook Up Something Special: How To Create A WOW Experience For Your Clients

My niece recently graduated from high school, and my family spent the entire morning, evening, and night celebrating this wonderful once in a lifetime event with her.Our final celebration was dinner at a restaurant chosen by my niece. Since this was our first time at this restaurant, we didn't know... Read More

Time for A Marketing Tune-up

If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with. They keep doing everything they've ever done in... Read More

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kaizen?Kai what?Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?Or do... Read More

7 Simple Marketing Tips

Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.Tip 1: You can constantly improve the effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards,... Read More

Words that Sell

We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time... Read More

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Burnout

Today I want to share a question from a reader... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

7 Tips to Grab New Clients

As a business professional, you probably realize the value of... Read More

Online Mentorship Programs: Cash in on Your Expertise

Whether you're a former retail store owner known for your... Read More

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria.... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

How Your List Affects Postage Costs

HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More

Direct Mail Response Rates Low? Eliminate These Mistakes

Are your direct mail response rates lower than you expect?... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

A Creative RIOT

Relevant, original and impactful: that's what my friend Creative Director... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

Why Cutting Prices Is Like Cutting Your Own Throat

Why cutting your prices is like cutting your own... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

The Greatest Business Tips are FREE

The best way for someone to hang on to a... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

8 Instant Ways to Create Consistently Successful Marketing Campaigns

It's almost a given that when I speak to a... Read More

So What Do You Do?

Once you have the attention of a business prospect, at... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in... Read More

Beware of Magazine Style Yellow Pages Ad Design.

I have been designing Yellow Page ads for the past... Read More

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our... Read More

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or... Read More

What You Must Know When Marketing Your Business

Marketing is both an art and a science. Anyone who... Read More

Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all... Read More

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can... Read More