Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.Your customers can come from anywhere, at anytime. Yep,... Read More
Take It To The Customer
In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal. Today the competition is fierce for a customers' attention. In... Read More
So What Do You Do?
Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Giving into that temptation, however, means putting your business at a... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range... Read More
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same... Read More
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality... Read More
Postcard Mania
Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Junk mail, as many call it, does not always get read, but if you put a twist on what... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical.Direct mail is effective and efficient... Read More
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The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
Corporate Cleavage
I enjoy cleavage as much or even more than the... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
Ditch Coupons Before Customers Ditch You
Everyone wants to feel like they're getting a good deal.... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on... Read More
Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG.... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
Do Not Consider Running the Same Yellow Page Ad until You Read This
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
The 30 Incredible Ways To Sell Your Products Now and Sell More
How to sell more and sell quickly online for your... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies,... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your... Read More
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is... Read More
Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks... Read More
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing... Read More
Choosing Networking Functions
Time is a concern for all of us. We only... Read More
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
In today's competitive world of business, it takes moxie and... Read More
Marketing Got You Stumped?
It's not unusual for entrepreneurs to find the whole idea... Read More
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from... Read More
Business Cards and Business Etiquette
One of the very basic conditions of being a successful... Read More
Marketing Smarter To Earn More
An accountant once told me that he never met anyone... Read More
Marketing Mimics Life
Clichés. We've all heard them...and hear some of them so... Read More
How To Be A First Class Marketer?
Did you now how to follow up a new customer... Read More
4 Dynamic Marketing Tactics
Some of the simplest marketing tactics often produce the most... Read More
Tackle a Newsletter and Come Out On Top
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is... Read More
The Importance of a Marketing Plan
There aren't many things in life that you would get... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to... Read More
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important... Read More
2 Step Marketing
Do it Right.I receive postcards all the time. The other... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Trade Show Events ? Do?s and Don?ts
You can love it or you can hate it but... Read More
The Path To Your Prospects Wallet Begins At His Heart
You want your prospect to make the decision to buy... Read More
Ten Amazing Ways To Increase Attraction at a Trade Show
These ideas are for anyone that has a small budget... Read More
The Battle of Positioning -- Altruism or Paranoia?
Competition in the past has embodied such beliefs of "kill... Read More
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of... Read More
Marketing Planning - Preparation and Accountability
We all know the saying, "Failing to plan (prepare) is... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your... Read More
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service... Read More
The Surprise Inside!
Think about all those Cracker Jacks you ate as a... Read More
The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves... Read More
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