Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail.... Read More

Avoid These 5 Web Site Blunders!

The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix.As president of... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference... Read More

Direct Mail - Dont Assume, Just Test and Track

Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?I've been working with a lot of really Smart People lately. Physicists, Economists, Chemists, Electrical... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundraising... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that... Read More

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics

The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. It truly has leveled the playing field and has provided ALL of us with the... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we?Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale for you!So I'm sitting in my office one day and mind you... Read More

Effective Use of Promotional Products and Ad Specialties

1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery... Read More

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Print Marketing Campaign, Whats Important and Whats Not!

Every company searches to lure customers to their product. Unless... Read More

Large One?

Here's a proven, and truly easy way to start increasing... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Time for Marketers to Clean Up Their Act!

Some years ago, a prominent Australian hi-tech company... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger

Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

Getting Your Services Used

Every day I talk with professional service providers who do... Read More

6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers... Read More

Four Essential Marketing Plan Components

Preparing a Marketing Plan for your product or service is... Read More

Survival Strategies

1. Do the moneymaking things first.For an entrepreneur, generating income... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department... Read More

Marketing ? Like a Game of Chess

Have you started thinking about your Valentines Day Promotion yet?It... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

Explode Your Sales With Free & Exclusive Content

Offering free and exclusive content to ezine publishers and webmasters... Read More

How to Measure the Benefit Your Product or Service Offers

Measuring the benefit of your product or service means putting... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

How to Turn More Referrals Into Paying Clients

60% of all small business owners, sales and solo-professionals claim... Read More