Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. You can see what is in your marketing area and target those business customers which could be potential clients. You can also use it to make a list of all those companies which might be competitors of your. Any small business can have at their disposal on CD ROM incredible lists of industries. Here are some of the CD ROM programs we recommend that you buy and use to create customized lists:
Select-A-Phone Deluxe Business
Power Finder Business
Phone Disk Business
American Yellow Pages
16 Million Business Listings
You can search by city, area code, zip code and SIC code (Standard Industry Code). These lists can be customized by the different types of businesses within your small businesses trading area. By cross referencing data, you will end up with the name of each company, their physical address with respect to the world, their street address, telephone number, fax number, e-mail address, number of employees, names of key executives, etc.
Then all this data will be hidden behind a small flag on a map of their company's exact location. When the flag is clicked on, the data will appear in a box. If the company is a fortune 500 company, you can then get a complete stockholders report with ten year graphs and charts of revenues/losses, balance sheets, subsidiaries, home offices and a complete list of executives.
All this information is on another CD ROM called "Multimedia Business 500" produced by ESX Interactive; you can also have graphics and chart data available on any company that is publicly traded. Probably more data than you will ever need to know; but it helps to know about the company when we make a personal sales call. It impresses executives. Of course, that's not hard. Almost anything innovative impresses these people because they live in a very structured environment and are trained not to think, only to respond and act according to set guidelines and procedures. It will really blow them away if you decide to tell them how we found out all that information. Knowledge is power; information is priceless. Have it all on CD ROM; think about it
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
People do business... Read More
In the world of business, marketing is often conveyed as... Read More
Unless your company has absolutely no competition now or in... Read More
The industry standard for mobile washing is completing the car... Read More
Starting a new online business, developing a new product, launching... Read More
"Kevin, are you saying I need to go to Networking... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
What benefits will you get from flyers?Flyers are much different... Read More
Trading reciprocal links is one of the best ways to... Read More
In previous articles under "Meaning and Marketing", we have learned... Read More
Being in a quandary prevents you from moving forward in... Read More
"Networking is a waste of time," said JoAnne, owner of... Read More
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
For any business to be successful whether on or offline... Read More
What effect are the baby boomers having on the economy... Read More
excite v. 1 a: to call to activity b: to... Read More
Dumb Excuse #1"I'm not sure I want to invest any... Read More
The right direct mailing list targets people who want your... Read More
Available to all small businesses are business lists, which come... Read More
Marketing your cleaning business is something that you will already... Read More
In direct mail, the offer is the incentive or reward... Read More
Picture this. You develop some product or service, spend countless... Read More
Brochures have become vital in today's workplace, serving a wide... Read More
With direct mail, you can break even and still claim... Read More
How do you answer the seemingly easy question, "What do... Read More
How smart is your marketing? Do you follow the crowd... Read More
When it comes time to print your brand identity materials,... Read More
The basic lead generation process is pretty much the same... Read More
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Online Communities are all over the Internet and attract lots... Read More
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Some of the most successful package introductions have come from... Read More
How do you personally define success? High income? Substantial net... Read More
One of the most critical but overlooked parts of business... Read More
Most entrepreneurs first write their business plan and then develop... Read More
What is the single most important thing you can do... Read More
If you're reading this article, chances are that you, like... Read More
A little advice about using leads that you purchase from... Read More
You've heard variations of that saying your entire life. Consider:... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
One of the best ways to get a restaurant free... Read More
Everything you do - or don't do sends a message... Read More
Life provides your business with enough opportunities for failure. Don't... Read More
Recent studies concerning the "new world of women" have been... Read More
A Complaint? It's a Compliment!What made you mad last week?In... Read More
If you have been in business any length of time,... Read More
Entrepreneurs pay a lot of attention to the mechanics of... Read More
Business marketing is essential for professional services, such as consultants,... Read More
Most of us are used to the concepts of risk... Read More
Multi-level marketing is really a partnership. You go into... Read More
What is the single biggest fear of teenagers, business owners... Read More
One of the most effective ways to market your products/services... Read More
The biggest secret to success in business is to always... Read More
If you're just dipping your toes into the waters of... Read More
Successful direct mail packages contain three things: an attractive offer,... Read More
What do you do if your business, product or service... Read More
Candy, squeeze balls, pens, and key chains -- these provide... Read More
excite v. 1 a: to call to activity b: to... Read More
Businesses rely on brochures as their front line in communicating... Read More
Marketing your cleaning business is something that you will already... Read More
Recently, I've received a few e-mails from people asking me... Read More
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Time is a concern for all of us. We only... Read More
The Web is intended to help people find information quickly... Read More
Far too often we see small businesses rush into doing... Read More
In virtually any business first impressions are lasting impressions. Most... Read More
Marketing |