While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on who is going to buy them. Either you sell to people outside your own affiliate base. You sell to people within your base. Or you try and sell to both. I believe most marketers try and sell only outside their own affiliate base. If you do this then you are missing out on your greatest customer. Your own affiliates.
Most the effort you put into marketing your products should be focused on your affiliates. Why? Because unless you have a big online store or are a recognized company, trying to sell outside your affiliate base is equal to Wal-Mart trying to sell to K-Mart and visa versa. Normally the people you are trying to sell to are at the same time trying to sell you something in return. So it makes more sense to focus on your own customers. Now I'm not saying to not sell outside your own base but don't neglect the customer who is standing right in front of you. They are already in your store but have not been convinced to buy anything. And they have not been convinced to buy anything because no sales clerk has approached them. And when one did approach them they were met by someone who themselves don't use the products.
So before you can successfully sell to your customers you must approve the products yourself. How can you tell me a weight loss product works great if you haven't even tried it yourself? Remember hair club for men? The founder was also a customer. A person who uses the product they are trying to sell is more believable then someone who is reading from a script. If you don't believe that then the next time someone tries to sell you something and makes a claim to the greatness of the product, ask them if they use it themselves. If they don't they will probably stutter. And if they do they will give you such a good sales pitch that you'll be convinced that you can't live without it. But all of this means nothing if you're products are something people don't want or can't use.
If you are in a marketing program that offers one time sales products then you can only sell to that customer once. For instance ebooks. There great but once you sell it to a person, that's it. Their not going to buy it again. Affiliate programs that offer a wide array of products will afford you a greater income especially if the products are things that people use on a regular basis. And when something gets used on a regular basis it gets used up. And after it's used up they will need to order more. Such things as cleaning products, phone service, internet provider, health care items, food items just to name a few.
Just tell your customers that since they already use these products why not buy from within their own store, that way helping you out to attain your financial goals. And in return they can then do the same to their affiliates helping themselves to attain their financial goals. And that my friends is what capitalism and internet marketing is all about.
Other products that may not be something people use regularly or at all are informational products, health food, vitamins, increased health care coverage...etc. Try to convince your customers how the product can improve their life by providing better health or peace of mind. But the key again is to try the product first.
So buy the products that you are trying to sell. (At least the ones you can use.) Then try them out. If you like them, then your own passion for the product is all you will need to convince your customers (affiliate base) to buy them for their own use. An after they try them for themselves they will then be inclined to try and sell them to their own affiliates. Thus, your sales efforts are rewarded with bigger commission checks. Depending on how deep your affiliate base goes, sales to just one affiliate could spiral into hundreds of dollars in commissions a month. And if you have hundreds of affiliates?
Just remember this when running your business. Whatever you do for others will be done for you. Help someone to achieve their goals and in doing so your goals will be met. Use the products first, then you can successfully sell to your affiliates.
Article by Help Me! Find out how to use my articles to freely promote your online business and products. Use them for wesite content or feature them in your ezines and newsletters. Go to my website at http://www.quityourcrummyjob.com Copyright (c) 2005
It is well known that Thomas Edison was an inventor,... Read More
First of all - keep in touch with your customers!... Read More
In business, having competitors goes with the territory. There's almost... Read More
Many times when a trade show is planned for there... Read More
In the following 'special report,' I will reveal some very... Read More
Business to business communications on the web are as stale... Read More
Display graphics are graphic images used for illustration or "display"... Read More
NB: You can read part one here: ... Read More
Real estate marketing is a lot simpler than most Realtors... Read More
What's a promotional freebie? A promotional freebie is something you... Read More
If you want to double your business, then you need... Read More
Where to Start:Most novice marketers have definite fixed ideas about... Read More
Pre-note: In this article, teleclass is an example used to... Read More
How many times have you been asked to participate in... Read More
Don't want your direct mail to end up in the... Read More
If you are considering entering a new target market, with... Read More
You may have heard the term Marketing Mix used in... Read More
Do you spend a lot of time and energy courting... Read More
Marketing to women entrepreneurs is not difficult. You just have... Read More
As we study the demographic regional variations for small service... Read More
What if there were things you could start doing now... Read More
Marketing is a vital aspect of a business' operations. It... Read More
Are you willing to fail your way to great marketing... Read More
60+ hour workweeks, cash flows that constantly keep you up... Read More
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
The "Mail Order" business is not a business of itself,... Read More
Are you spending more time trying to get new clients... Read More
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
A brochure can be a great promotional tool, whether it... Read More
Today, more than ever, the success of meetings relies heavily... Read More
1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
"Kevin, are you saying I need to go to Networking... Read More
Buying your promotional products and corporate apparel online provides five... Read More
1. Personal Fundraising letters are about as personal as you... Read More
What if there were things you could start doing now... Read More
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Do you know what the majority of people sell? I... Read More
How many times has your competitor gotten one over on... Read More
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
I Hate Cold CallsLong before I started my business, I... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
Everything you do - or don't do sends a message... Read More
Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More
As you network and meet other business owners, keep this... Read More
Powerful Marketing has become elusive to many companies seeking strong... Read More
The customer is king/queen. We have all heard this mantra.... Read More
So you're starting a small business. You figured out what... Read More
How many times has someone you've called said, "Why don't... Read More
There's no such thing as a captive audience--any of us... Read More
Are you tired of living off handouts from big-name marketers,... Read More
In direct mail, the offer is the incentive or reward... Read More
Organizations often get stuck in neutral when it comes to... Read More
Which product feature of yours is every buyer keen to... Read More
Rest assured that no matter how smart you are, you... Read More
Viral marketing involves the use of surf-exchanges, and if you... Read More
Donors read postscripts. This is a sad but important reality... Read More
Postcards are perhaps the least expensive way of reaching a... Read More
1) Word of mouth is the most cost-effective, powerful form... Read More
What do the following things have in common: brushing your... Read More
Guerrilla Marketing is using time, energy and imagination to market... Read More
Not all benefits are created equal. Knowing which ones to... Read More
Every business person who has any kind of product or... Read More
As I was preparing for a presentation recently, I was... Read More
Hopefully we are all adults here, so let's talk about... Read More
Marketing |