Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it ? there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren't checking their email, your email advertisements aren't being seen. Fax marketing can help reach this niche of customers by matching their fast-moving, real-time work style.

Fax Marketing Can Uncover Hidden Sales

Your fax marketing will tap into the hidden sales that can come from these people on the move because a fax is something physical, and seems to command a sense of urgency by its nature. Think about it. When you see a fax machine generating a fax printout, you assume its urgent. Your natural urge is to grab the fax off of the machine, and read it to see what's up. A paper fax just can't be ignored as easily as other electronic communications, like email and voicemail which can be stored and considered later. This is why fax marketing is perfect to get your message noticed, because if you can just get enough people to take a second and read what you have to say, the law of numbers says that a certain number of them will turn into sales.

A paper fax marketing message can't be easily stored for later reading by your target customer like an email either. Your customer's tendency, if they want to follow-up in response to your fax communication, is to keep the fax on their desk or other place in front of them, because most people are worried about "out-of-sight, out-of-mind". This means your message will be sitting right in front of your target customer, while your competitors email or voicemail messages float around in electronic storage, forgotten until a later time. When the customer gets in a buying mood, guess who they'll remember?

Don't pass up these incredibly lucrative niches of potential customers who are often bypassed because traditional email and voicemail don't match their on-the-move work style. Hit them with your fax marketing, and you'll guarantee that you're the one they'll remember. A paper in the hand is worth a hundred emails in the electronic in-box.

Chris Bradley is V.P. of 3 Cent Fax Broadcast.com, where they help business save money and increase profits with their do it all fax service, where they do all the work and you can concentrate on your business. To learn more about their money and time saving service by clicking here ... fax broadcasting.

---

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

Use a Guarantee In Your Headline To Increase Trust

Sometimes you can use a guarantee effectively in your headline.... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

Your Plan For Marketing Success

The most important, yet overlooked aspect of marketing is an... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Your Elevator Speech ? Have You Updated Yours Recently?

Do you have an elevator speech? Does it get people's... Read More

Five Tips for Trade Show Success on a Small Budget

No matter how small your marketing budget, your business can... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service... Read More

The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?

If you want to reduce waste and grow your business... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Earning the Right To Sell With Stats ? 10 Steps to Greatness

We could learn a thing or two from pro sports.Baseball... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash... Read More

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal.... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in... Read More

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of... Read More

Secret Marketing Plan

Many people have asked me what was the secret to... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer.... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

What?s Next? A Guide to Marketing Your New Business

Coming up with an idea, seizing the opportunity, and setting... Read More