Developing A Focused Marketing Strategy

You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?

First, there are several things you need to know. Who is your target? As specifically as possible, who are you trying to sell to? Don't just say "women," say, "fashion conscious women age 18-35." Say, "stay-at-home mothers of preschool children."

Next, what benefit of your product or service will most appeal to them? Let's say you're selling grass seed. The fact that your seed makes lawns greener is a feature. When your neighbors get jealous of your greener lawn, that's a benefit. And, it's a benefit that really appeals to the ego of men who enjoy working on their lawns.

Once you know what you're saying and who you're saying it to, spell it out in one sentence. "Marketing will convince young, professional, suburban males that AAA Grass Seed will produce a lawn that their neighbors will envy." This is your marketing strategy, and every ad, commercial, letter, or communication of any type should agree with it.

Now that you have a focused message, pound it home. You'll find that once all of your communication is on strategy, your individual tactics work together and become much stronger than they were separately. And that will make a dramatic difference in your business!

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com/

Dramatic Copy: The Right Words Make A Dramatic Difference.

---

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record.... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

The Real Marketing Genius

I spend a lot of my time reading books and... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Marketing The Real You

I often wonder how the practice began of pretending to... Read More

Attracting Clients With Ease

Whether you are already running your own business, or still... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center http://www.opportunityassistance.comAt first you... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More

What You Must Know When Marketing Your Business

Marketing is both an art and a science. Anyone who... Read More

Michael Jackson, Classic Marketing Blunders And Your Wallet!

You couldn't help but be captivated by the unbelievably cute... Read More

Benefits of Developing & Maintaining a Database

A database is more than a simple list of names... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

Marketing Quandaries

Being in a quandary prevents you from moving forward in... Read More