Promotional Lanyards to Market Your Products and Services

It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard.

Why is that? Well - a promotional lanyard belongs to that bag of tricks a marketing person uses to promote their business. Technically known as promotional marketing products, they can be rather serious gadgets or as silly as one can think of. It's common to find watches, hats and t-shirts, key chains, note pads, etc, etc, and now the promotional lanyard, recruited to deliver a message to the customer. A lanyard that has been custom printed to ensure your company's logo and message are visible to current or potential customers. They'll give your company an marketing edge, because they are free, they generate lots of good will while adding awareness about your product or company, all for minimal costs.

Just walk around any trade exhibit and you'll soon find yourself gravitating towards the booths that offer free promotional items. You'd better hurry too, as they are often crowded and you could miss out on these items.

Why then has the promotional lanyard emerged as one of the marketing world's most popular promotional gadgets? Here are four good reasons why you should consider using promotional lanyards:

Cheap - even if you need to consider the material the lanyard will be made of, you can buy 500 pcs. Lanyard, with your company's name or event printed on it, for as little as $110.00. It can also be as fancy as you'd like it to be.

Useful - who doesn't need an Id holder? And if your client base uses lanyards, you've got a foot in the door.

Eye-catching - you can't help but notice a lanyard dangling from someone's neck.

Versatile - these are some of the features a promotional lanyard can have:

* retractable badge holders attached * reflective lanyards for safety * multicolored * many materials * height adjustable balls locks * many different attachments available * individual names printed on the promotional lanyard itself

What are some of the events or activities where you can use promotional lanyards?

At trade shows-, your promotional lanyard will have a visible message, and be an identification holder. Also, while show organizers use imprinted lanyard badge holders to promote their show, the sponsors can have theirs with slogans that motivate customers to stop by their booth. The organizers can use the lanyards as identification to enter the show floor.

When you launch a new product, and usually these pharmaceutical companies use imprinted lanyards with a new drug promotion and give these away free.

Use lanyards in corporate events and activities, such as seminars, conferences and conventions. The organizers can imprint the slogan for the event or activity, so that the entire members group knows what the activity is.

For security identification, these can be for all or any of the following: visitors' i.d.s, employee i.d.s and student i.d.s. Or your company can use lanyards to for id badges for security entrance and employee identification. So even while the lanyard is securing your company it is also promoting it.

Use lanyards in hospitals, where hospital employees can wear imprinted lanyards with badges to allow access to certain floors.

For school activities and events - have teachers and students wear imprinted lanyards for entry into schools. Each grade level can adopt a slogan for the year, and it's a way of identifying them. Slogans such as "play it safe" or "Fun in learning all year round".

For community activities and events - such as a church youth rallies or charitable events where volunteers can feel that they are part of the community effort.

Promotional lanyards are also cheap enough that you can send them in direct mail promotions. Some markets would be receptive to this offer.

One popular website estimates that: "Promotional-marketing products can help drive sales. In 1999 alone, businesses spent $13 billion on them; that's up from $5 billion in 1990." So think about promotional lanyards next time you plan an event!

John Thomson is webmaster at badge holders and lanyards where lanyard and ID holder information is a click away. Specializing in beaded lanyards.

---

Print Marketing Campaign, Whats Important and Whats Not!

Every company searches to lure customers to their product. Unless... Read More

Networking, iNetworking, What Is The First Rule?

Networking on the Internet is the same as networking in... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Marketing Copy - Brand Identity Guru

Tips on writing great copy for your marketing efforts.It's just... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

Lead Generation: What Is It worth?

Our business environment has changed dramatically. Companies must now be... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with... Read More

SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?

Imagine having at your disposal a means to immediately inform... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Slogans: Creating and Using Them In Life, Career and Business

Information is coming at us from all directions nowadays. This... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

Promotional Freebies

What's a promotional freebie? A promotional freebie is something you... Read More

How to Turn More Referrals Into Paying Clients

60% of all small business owners, sales and solo-professionals claim... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

CRM System: Give Meaning to Your Data

A customer relationship system (CRM) system uses technologically-driven strategies to... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More

Refresh Your Web Site

So you have a Web site. And so does most... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to... Read More

Recipe for Success

Special event and a special recipe- hand it out on... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

How to Turn a Marketing Calendar into Marketing Success!

Do you have a list of marketing ideas that you'd... Read More

Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More