Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich today. It's crazy.

I know a woman who is selling one of these little books on how to design cool business cards. Her pamphlet consists of 100 tips and a bunch of folded white paper. Her price? Five bucks a pop. Pamphlets are great because the production cost is cheap and they can be sold in bulk to companies who will give them away as a goodwill item. They are also an impulse buy based on cheap price and good information. Be sure to focus more attention to your bigger sales. Pamphlets can be given away if they are distracting customers from your more expensive packages.

A friend of mine has a book, not a pamphlet, but not a textbook either. He sold the rights to his creation, and did not even have to print or ship it; they handled everything. A couple hundred thousand copies later, he has a big chunk of money in his hand and he hasn't lifted a finger since he wrote it.

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.

http://www.antion.com

In The News:


pen paper and inkwell


cat break through


Creating Customer Value

The purpose of business is to create and retain a... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

9 Highly Effective Marketing Tips

Here are 9 low-cost but highly effective marketing tips to... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

Marketing Got You Stumped?

It's not unusual for entrepreneurs to find the whole idea... Read More

The Day I Learned to Start Saying No

It was the fall of 1998 when I had just... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links,... Read More

Choosing Networking Functions

Time is a concern for all of us. We only... Read More

Generational Marketing

Having run a multi-state franchise company with multiple brands it... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

Direct Mail Response Rates Low? Eliminate These Mistakes

Are your direct mail response rates lower than you expect?... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

Focusing Your Marketing Efforts

One of my favorite quotes is often used to describe... Read More

Why Target the Matures

The "Matures" are the generations that came along between 1909... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy:... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More