People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich today. It's crazy.
I know a woman who is selling one of these little books on how to design cool business cards. Her pamphlet consists of 100 tips and a bunch of folded white paper. Her price? Five bucks a pop. Pamphlets are great because the production cost is cheap and they can be sold in bulk to companies who will give them away as a goodwill item. They are also an impulse buy based on cheap price and good information. Be sure to focus more attention to your bigger sales. Pamphlets can be given away if they are distracting customers from your more expensive packages.
A friend of mine has a book, not a pamphlet, but not a textbook either. He sold the rights to his creation, and did not even have to print or ship it; they handled everything. A couple hundred thousand copies later, he has a big chunk of money in his hand and he hasn't lifted a finger since he wrote it.
Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs.
The purpose of business is to create and retain a... Read More
Before you can market, you need to know who you... Read More
I'm sure that you've had those Eureka! moments, too. When... Read More
I'm a board member of a local nonprofit and we... Read More
Almost everyone who dreams of starting their own business is... Read More
This is how the conversation went on my follow-up visit... Read More
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Marketing is like rowing a boat. When you know how... Read More
Not all benefits are created equal. Knowing which ones to... Read More
Here are 9 low-cost but highly effective marketing tips to... Read More
Virtual trade shows are gaining momentum as a way to... Read More
It all started out with an email message: "I am... Read More
It's not unusual for entrepreneurs to find the whole idea... Read More
It was the fall of 1998 when I had just... Read More
A step-by-step guide to creating a growth strategy... Read More
What do you do if your business, product or service... Read More
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
Lots of people get confounded when attempting to exchange links,... Read More
Time is a concern for all of us. We only... Read More
Having run a multi-state franchise company with multiple brands it... Read More
Benefits, that's what!Whether you're selling in print or in person,... Read More
Starting a business, whether it's retail products or services, must... Read More
Are your direct mail response rates lower than you expect?... Read More
I want to share with you a story. This story... Read More
Writing and publishing a successful newsletter is perhaps the most... Read More
Why does your business need a business card?Business card is... Read More
One of my favorite quotes is often used to describe... Read More
The "Matures" are the generations that came along between 1909... Read More
Make a vow to keep up your marketing schedule in... Read More
The REAL key to successful marketing of any product is... Read More
Having people go to your website is not always easy:... Read More
To tell you the truth (and about 53% of this... Read More
One rule in direct mail is that your letter sells... Read More
Your business depends on the success of your marketing efforts.... Read More
Regardless how small or large your budget is, there are... Read More
That is the question, you should be asking yourself. Many... Read More
I Hate Cold CallsLong before I started my business, I... Read More
Whether you are already running your own business, or still... Read More
Many people think marketing is some type of mystery that... Read More
How to sell more and sell quickly online for your... Read More
How do you answer the seemingly easy question, "What do... Read More
Have you ever studied your best donors and wished you... Read More
What does an old Russian joke have... Read More
When studying the demographics of an area for a business... Read More
If you are operating a business from your home and... Read More
A consultant new in the city asked me how I... Read More
There is a simple but almost mystical law which governs... Read More
Market, Market and then market some more. So many small... Read More
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
It is my belief that if anyone is to suceed... Read More
Starting a new online business, developing a new product, launching... Read More
One of the hardest things for you to do as... Read More
Discipline Is Important.I recently read an article about why discipline... Read More
In a previous installment, we spoke about how to come... Read More
Pricing is one of the four major components of marketing.... Read More
The right direct mailing list targets people who want your... Read More
More and more companies seem to be looking for new... Read More
Offering free and exclusive content to ezine publishers and webmasters... Read More
Your market is not everybody, as so many small businesses... Read More
What effect are the baby boomers having on the economy... Read More
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
Every business - particularly small, entrepreneurial or professional businesses -... Read More
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
I have been designing Yellow Page ads for the past... Read More
Every professional or consultant knows that clients typically hire people... Read More
Marketing |