Are Your Brochures Worth The Paper Theyre Printed On?

Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it's done right.

When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It's a waste of time, effort, and landfill space.

So how can you make sure yours are done right?

First of all, stay out of the "we." Believe it or not, telling your prospect what you think is so great about yourself only impresses you. And it's not about you. A good brochure, like any other marketing message, is all about what your product or service does for your customer. Every word should be about her, and how what you are offering benefits her.

Next, don't let Sgt. Friday write for you. "Just the facts" doesn't sell things. People make buying decisions on emotion, so you have to connect with their hearts. Find out what feelings will resonate with your prospects and evoke them. Get their juices flowing and stir them to desire what you have to offer.

Never waste valuable real estate. The most important panel of your entire brochure is the cover. It's also the most often wasted. The front of your brochure has to interest your prospect enough to get them to open it up and look inside.

Putting your company name and a photo of your building there is about like using prime beachfront property for a landfill. Yes, it has to go somewhere. So put it in the back, where people who are looking for it can find it, but leave the spotlight to more glamorous tenants.

Start of with an attention-grabbing, benefit laden headline, and a graphic that supports it. Perhaps offer a few bullet points that expand the headline benefit, or introduce a few secondary ones. A line or two of copy at most and you're off to a good start.

While you should strive for a conversational tone, make sure there are no spelling or glaring grammatical mistakes. It's a fine line to walk, but you want to sound like you're having a conversation without sounding like you don't know the language.

Focus on your customer, connect with her heart, and make the most of your valuable real estate. Then, your brochures will be worth more than the paper they're printed on. They'll be worth their weight in gold.

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.

In The News:

pen paper and inkwell


cat break through


A Perfect Partnership for Business

Too often we small business owners get caught up in... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More

Effective Marketing for Small Businesses

Effective marketing for the small business begins with market researchIf... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

Creating Your Own Lead Capture Pages

Having a downline can be golden. A downline is a... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is... Read More

7 Ways a Copywriter Can Help Your Business Succeed

Think you can't afford to hire a copywriter? Think again.... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that... Read More

Time for Marketers to Clean Up Their Act!

Some years ago, a prominent Australian hi-tech company... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure,... Read More

Funnel Your Way to Marketing Success

A funnel is a good way to think of the... Read More

How To Create A Complete Referral Marketing System

These steps are taken from the Referral Flood Marketing Program.... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

Top 7 Tips for New Businesses

The marketing decisions you make for your new business are... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many... Read More

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car... Read More

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More