Who Is Your Market and Where Are They?

An important part of planning your business is to know who will use your products/services.

The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor business.

Please don't spend advertising dollars on people who don't want or need your products/services. First, find out who are your potential consumers. Find out by answering the following questions:

* Are most of them female?

* Are most of them male?

* Are they an even mix of male & female?

* What is their average income bracket?

* Where would these consumers generally congregate?

* What are their interests?

* What is the average size?

* What is their average age?

* What type of work do they do?

* Do they live in apartments, houses or rural areas?

* What is the average family size?

* Which radio stations would they most likely listen to?

Answering these questions will enable you to define the physical limitations of your business and build a profile of your average consumer. Some of the most successful businesses know exactly who they are catering to. With the answers to the above questions, you can formulate marketing strategies aimed specifically at those consumers.

Break it down into the types of people who live there, you will be able to make informed marketing decisions. Finding out the income levels of your average consumer is vital. Don't waste your time trying to sell expensive items to low-income consumers. Study, study, study your consumers habits. Once you have a better idea of who you are targetting, you can then research the best way to advertise and promote your business.

Sonia Colon is owner of a successful online specialty giftstore "Jimson Products".

Visit: http://www.jimsonproducts.com for a wonderful display.

Get Your Own FREE Mall: http://www.telebay.com/shopping1/mall.html

In The News:

pen paper and inkwell


cat break through


Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

Successful Marketing Through Seminars

One of the best ways for potential clients to find... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants,... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials

1. It costs less to delegate to a professional than... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right?... Read More

CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool... Read More

Develop Your Curiosity And Increase Profits

If anyone was to ask me what my greatest strength... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More

The Forgotten Market

There are a great many online business people who are... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

Put Your Marketing To The So What? Test

Want to get Better at your Marketing today?For many service... Read More