CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool factor' of 300%!

Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.

This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't undertake these projects without specific goals in mind. Yes, they are cool, yes, they (themselves) are not that expensive, but without a well done message, or purpose, they lose the 'cool' effect very quickly. The point is to keep interest, no matter what your selling, or announcing, or rolling-out.

Anyone can get online and find a dozen CD replicating firms pretty quickly. What you really want to find is a pro- fessional consultant that can assist you in putting it all together, making it all work, and keeping it interesting.

This presentation is what will make the CD card become a success (sizzle!). The CD cards are not your real expense (under $1 each), it's the chosen platform and presentation you care to deliver and how.

Let's look at some ideas...

One of the first things you should consider is that the presentation have live links to it's major content. In this way, we can constantly keep our site pages updated and the CD remains usable (not outdated). When loading, you can choose to have a permission based icon burned onto the user's Desktop that links directly to your website (and even ask permission).

You can make special offers that can be retrieved at your website. You can use them for your next huge Tradeshow, Product Announcement and Roll-out. How about your Corporate Year End Results?

These cards can hold different capacities (MB's), and come in many shapes. You can create a custom shape, but that adds heavily to the investment (there are plenty of shapes available).

You can fit audio, video, and most content within this form factor. The popular interface is currently Flash? or other Macromedia? applications. They are fast, allow complete creativity, and interface well on both PC and MAC platforms. If you have a Flash? specialist in-house, then you can save money in the creation process.

Now you should take the major goals of the CD and layout a Storyboard that accomplishes those goals. We have a lot of flexibility here, we have audio, sounds, voices, music, and we have animation, video, and links to more information.

This should be your interactive TV commercial. Besides, the CD ROM's, we keep a copy of the commercial on our website for the benefit of the people who didn't receive a CD card. They can view our webfomercial from online too!

Use your logo prominently through-out your presentation (branding). Keep your messages and information focused, always restating the benefits. Know your audience! especially if this CD Project is directed at a specific market segment. Create the environment with that audience in mind, not what desk executives like.

The image on the cover of the CD is completely flexible as well. You can use a photograph, a screenshot, or a combination. The image resolution has improved dramatically in the past 3 years. Use or create some of your "best stuff" for these CD projects, it is worth it.

You can also pay for plastic sleeves that each CD has been inserted in-to (you want these). It makes them very easy to mail.

Consider that image, you receive one in the mail with your Christmas card from the company. Maybe you ship one out with every order for a month..? It really depends on what you want to accomplish. Spend the time to come up with the concepts necessary in having a successful campaign.

Written by and Copyright © Scott Sedwick

Scott is the Founder and Sr. Internet Marketing Specialist for Hyperformance Media, Inc. a website marketing firm located just outside of Chicago, IL. since 1996. Specifically, he has over 24 years of sales and marketing experience and accomplishment in the computer industry.

Written by and Copyright © Scott Sedwick http://www.hyperformancemedia.com

---

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

6 MUST Have Strategies To Make Big Bucks with Big Ticket Items

Strategy #1: Change Your Mindset That's right, change your mindset!... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those... Read More

Secret of Strategy - Part 2

How to Create Strategies That Work In Today's Markets. Of... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

How to Booste Your Profit Quickly

There are so many competitions by running business. So you... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but... Read More

Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

An Internet Marketing Strategy that Works

You can't put up a beautiful (or any) web site... Read More

Radio Ads That Get Results

Radio advertising can be a small business's best friend. It's... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8... Read More

Mail Can Make You Money

Are you still waiting for business to turn around before... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

Spring Cleaning: How To Do It In Your Business To Make More Room For Success

With the arrival of Spring, I decided to get outside... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More

Four Super-Deadly Marketing Sins - And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has... Read More

Renting Your Mailing Lists to Others

RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? ... Read More

Build Your Business Through Networking

Here's one of the most important success principles you'll ever... Read More

How to Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, there is a reason... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More