Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.

1. How to Find Your Hidden Markets

Start by evaluating your existing customers. Look for groups of customers with similar characteristics you do not currently cater to in your advertising. Then create new versions of your sales message appealing to their specific needs. You will attract a lot more customers just like them.

For example, the owner of an accounting service marketing to small businesses noticed that many of his new clients were landscapers or insurance brokers. Therefore he created separate web sites highlighting the unique benefits his service provided to clients in each of these businesses.

The two sites looked similar, but their sales content was customized to appeal to the specific needs of potential clients in each market. Visitors to either site probably assumed he specialized in working with companies in their industry. Within 2 months he was able to increase the number of new clients from each group by over 25 percent.

Tip: You can also narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.

2. Adapt to Your Customers and Become a Specialist

As you work with a lot of customers and prospects in a narrowly defined market, you gain special insight into how they think and what they need. You will be able to communicate with them as in "insider" using their own special vocabulary and style.

Prospects and customers will think of you as being "one of us" ...a specialist who caters to their unique needs. They will want to do business with you because you understand their special situation and know exactly what they need.

As a specialist you also eliminate much of your competition ...even if their prices are lower. Most customers will pay a little more to buy from a specialist so they can avoid the risk of doing business with a competitor who has little or no understanding of their special needs.

Bonus: When you deliver results as a specialist you also establish yourself as an expert in your field. Customers will proudly refer other prospects to you. They appreciate what you did for them and are confident you will deliver the same results for others.

You can boost your sales significantly by using the two simple, low-cost steps revealed in this article. Just (1) identify the narrowly defined sub-markets hidden in your main market. Then (2) become a specialist catering to the unique needs of the customers in each of these sub-markets.

Copyright 2005 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

---

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider... Read More

Boost Your Business With Testimonials

When used correctly, testimonials can boost your response dramatically. They... Read More

Five Steps to a Web Site That Sells

I'm always amazed that people would spend months to develop... Read More

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your... Read More

Renting Your Mailing Lists to Others

RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

How To Use The Og In All Of Us To Make More Money

5000 B.C. -- somewhere near a cave in MontanaOg the... Read More

How You Can Make Money From Competitors Easy

Are you market products and services using PPCs? PPC Advertising... Read More

How to Make Profits With a Commission Mailing Business

There are many mailorder publications that will list... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

The Future of Marketing Part 1

It used to be if you were a small business,... Read More

Hermey Wants To Be A Dentist

December marked the 40th anniversary of the original broadcast of... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More

Did You Know Your Mind-Set IS Your Problem?

How To Save Yourself From The Pits of Marketing Cyber... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

The Key to Success

Good business is about communication... not just what you say... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More