1.Evaluation of Existing Products / Therapies
2.Assessment of New Products
3.Market assessment of products for the defined markets of
BF- RoW with the objective of providing insight and direction
for short term and long term business planning.
4.Planning of the required Sales Force according to the ROI
5.Optimize field sales force by providing motivational seminars and sales techniques.
6.Enhancing in Hospital, In Clinic Effectiveness of the field force by introducing highlight points to be emphasized upon.
7.Sales force management through Training, Monitoring & Appraisal, and implementing promotional strategies for products and Incentives for the sales force.
8.Integration of Sales and Marketing Efforts by sending out Direct mailing to the customers or offering them a special promotion on the products and to schedule and conduct a special seminar for a group of physicians.
9.Devising methods for developing and managing a geographic territory; to prepare sales, marketing, and support professionals on how to better leverage their time and resources to drive maximum revenue from the territory (TMP).
10.Boosting Enthusiasm and motivation of the field sales force by sponsoring personality development seminars and sales and marketing seminars.
N.SRIVATHSHAN MBA(PHARMA MARKETING),BA SALES,PRODUCT, ADVERTISING MANAGEMENT,PHARMACY,NUTRITION&DIETETICS. PRODUCT MANAGER NANDAN BIOMATRIX srivathshan@yahoo.com http://www.geocities.com/srivathshan
|
|
|
|
|
|
|
|
|
|
|


We all know we can pay a magazine or a... Read More
IntroductionMany businesses and organisations have a perception that marketing means... Read More
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
You know who you are and what you want and... Read More
1. Know your purpose: What do you want your direct... Read More
In a recent marketing workshop I attended, I discovered that... Read More
We all know the value of writing articles for promoting... Read More
Have you started thinking about your Valentines Day Promotion yet?It... Read More
So you're starting a small business. You figured out what... Read More
So you've decided to start publishing an e-newsletter, or you'd... Read More
Your marketing weak link could be undermining the rest of... Read More
I had a telemarketer call me recently. Here's a rough... Read More
Picture this. You develop some product or service, spend countless... Read More
Multicultural marketing mirrors the changed face of America and is... Read More
You probably read my headline and thought, wait a minute,... Read More
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
Exhibiting overseas is one of the fastest and most cost... Read More
Fellow Publicity Insiders, what does... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
I was about seven or eight years old when I... Read More
If there is one thing I can't say enough it... Read More
Every January, trade publications put out a list... Read More
With the increase in number of tradeshows being held across... Read More
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
One of the things that makes the Internet fun is... Read More
In just one month three California vineyards have introduced new... Read More
In virtually any business first impressions are lasting impressions. Most... Read More
Don't want your direct mail to end up in the... Read More
Toby is one of our two family pets (both cats).... Read More
Exhibiting at trade shows can be a cost-effective way to... Read More
I Hate Cold CallsLong before I started my business, I... Read More
While success with any internet marketing program falls on the... Read More
Here's a simple way you can generate lots of sales... Read More


That is the question, you should be asking yourself. Many... Read More
Where to Start:Most novice marketers have definite fixed ideas about... Read More
Think you can't afford to hire a copywriter? Think again.... Read More
Donors read postscripts. This is a sad but important reality... Read More
Say it with a post card. A well designed, colorful,... Read More
When you attend networking functions, what kind of name tag... Read More
Timing is everything. Hate to be late? The early bird... Read More
Yellow Page users are the hottest of all prospects ?... Read More
The small business marketing strategy you can't afford to miss... Read More
All too often people look at marketing ROI in terms... Read More
One of the hardest jobs in fundraising is crafting original... Read More
Pricing is one of the four major components of marketing.... Read More
I often talk with business owners who tell me how... Read More
With its association to an affluent, sophisticated lifestyle, wine can... Read More
Wake up women (and you men too). I think we... Read More
Trade show booths are one of the best direct contact... Read More
With the continued proliferation of the Internet, the meaning of... Read More
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
If you are not using flyers in your business you... Read More
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
If there is one thing I can't say enough it... Read More
Which pulls the best response, a postcard, a self-mailer or... Read More
Doing a current customer breakdown can help you find the... Read More
"I wouldn't pay more than what I charge now."If you... Read More
You know those bad habits we get. Like raiding the... Read More
If you're going to do postcard marketing on an ongoing... Read More
Motivating strangers to give their money away is one of... Read More
1) People are buying in smaller quantities. Our busy lifestyle... Read More
The buzzword these days is "relationship" marketing. Just what is... Read More
There's a saying that half of all marketing efforts are... Read More
What is a company profile? ... Read More
Have you thought about starting your own business? Have you... Read More
New Year's is a good time for strategic planning or... Read More
Marketing |