A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.
According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from the actual 'writing' of goals or simply 'having' goals is not clear. But what is clear is that 'setting' a goal is a key component of success.
Most would not set out to reach a destination without goals much the same one would not plan a trip without a map. Create a set of goals and a system [plan] to follow and use it.
Set your goals and establish a plan. If you are marketing on the Internet your website can be a key tool. Decide how you are going to use this sales tool to your benefit.
It is said that, on average, we are exposed to 3000 advertisements a day. It is also said that 90% of this advertising is forgotten in 72 hours. So your first goal is to create an identity that will make an impact first time out. If this can be accomplished you are ahead in the game.
We are living in the 'information age' where the hunger for information should be embraced. The explosive growth of the Internet is a powerful reinforcement to the fact that content really is king. The majority of people will tend to ignore advertising but continually seek news and knowledge. Use the Internet to your advantage by packaging with good content.
The intention is to increase the opportunity for success of every business promotion with the aim of giving the consumer an advertising piece that is memorable.
Your strategy for a Marketing Miracle:
Goals:
Set your goals - what is the end result of your marketing? Is it to sell 1000 widgets?
Research:
Define your market - who are you trying to reach? Define the method - how are you going to reach your market?
Plan/Organize:
Find the best ways to reach your identified target audience.
Then choose the best methods to reach your targeted market. By not doing so you are liable to spend a lot of money advertising in all the wrong places. Lay out your plan in a manner that will provide best results
Test:
Test your plan and track your advertisements and promotions. See what is successful. Depending on your testing results you may need to make revisions.
Market:
Below are places that will expose your marketing plan and promotion to the masses.
Articles or Press Release Submissions - By writing articles and submitting them to ezines and newsletter editors, for inclusion as a feature article in their ezine/newsletter. You will be able to end the article with a "byline" or "resource box" which is a few sentences about your online business, and with a hotlink to your site. There are tens of thousands of PR outlets if your article gets included in just a handful of these article submission sites; you could find your article in front of a few hundred thousand readers!
Local/Regional Directory and Portal Submissions - If you have a local business, submit to local/regional directories.
Classified Ad Submissions - We Place bulk purchased low-cost ads in various online and offline newspapers and magazines which reach your target prospects.
Targeted E-mail - Send email to permission or targeted opt-in lists. ("permission marketing") We can reach thousands a day with this method.
Submit a National Press Release - A press release can be an effective way to get traffic to your site. We can post it over 40,000 contacts.
Post to NewsGroups - Find newsgroups related to your industry, or that your target audience would be reading. Then make some intelligent posts, contributing to the ongoing discussion(s). If done correctly, newsgroup postings can bring you a great deal of traffic.
SafeList Advertising - You can join safe-lists, or pay a service to place safe-lists ads and advertising for you. Many do read the emails, especially if the subject line grabs them. They often check their safe-list email to verify that their own message has been properly sent. When doing so they often check out other interesting safe-list emails.
Follow-up Email Campaign - Virtually every pro marketer uses this powerful technique. Use automatic follow-up autoresponders to email a series of sales messages to your prospects, on preset days or intervals.
PPC Search Engine Listings - Use PPC to really target your market. Keywords will capture those interested in your product and deliver them to your door.
Don't sit by and wait for all your planning and efforts to flow without monitoring:
Send Additional Press Releases - Stay in front of the media. If possible send out approximately one press release per month.
Place Additional Ads - Once you have developed a winning promotion find additional ad space that will target your prospects. Increase your advertising results by gradually advertising in publications with larger and larger circulations. Always continue to measure your advertising effectiveness.
More Targeted E-mail ? Once you have determined that targeted emailing is working for you multiply your efforts and do double, triple, or even ten times the amount of mailing.
Consider Joint Venture (B2B) Marketing - Setup JVs (joint ventures) with other marketers and businesses.
Consider a weblog and RSS feeds.
So we ask the question again, Marketing Miracles - Do they just happen? If you have followed the basic guidelines of successful marketing you can now answer that yourself.
Judy Webb is the Administrator at http://www.TheWebbPage.com/articles.
Submit an Article if you feel that there is a benefit to you. Feel free to reprint this anywhere, and include this resource box.
You may be in business for yourself or as a... Read More
Without doubt, understanding what a customer's wants and needs are... Read More
If an alien civilization from Mars was planning a friendly... Read More
I'm constantly amazed by all of the media reps from... Read More
The difference between a successful business and one that just... Read More
How well do you know your customers?What is the primary... Read More
What we now call "marketing" began long before the name... Read More
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Which sale is the most important one you will ever... Read More
One key discipline of successful direct marketing has been to... Read More
In previous articles, we discussed the generation of a contact... Read More
Bob called last week from Phoenix, Arizona with some stunning... Read More
Here are some questions to get your thoughts and cash... Read More
Most professional copywriters would say that headlines account for 80%... Read More
"Try not to become a man of success but rather... Read More
Marketing is a business process about which much is written,... Read More
We all know we can pay a magazine or a... Read More
Viral marketing involves the use of surf-exchanges, and if you... Read More
Too often we small business owners get caught up in... Read More
The following tips have come from a wide variety of... Read More
Hey, as business owners we CAN'T be all things for... Read More
The greatest asset to your business is your Customer, specifically,... Read More
Here's one of the most important success principles you'll ever... Read More
1. Make copies of your web site in many different... Read More
How do you make the intangible real? How do you... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
If you want to get consistent results from your marketing,... Read More
What is the single most important thing you can do... Read More
There is no shortage of marketing programs, many with great... Read More
When commercials come on the television do you get up... Read More
Are you planning an event or participating in a trade... Read More
In just one month three California vineyards have introduced new... Read More
The world of marketing has changed. With increasingly better educated... Read More
It is often difficult to manage to do marketing tasks... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
Whether it's a downloadable report available from your website, a... Read More
If you use direct mail postcards to generate leads or... Read More
What?!? Sabotage your own success? Who would do that? Well,... Read More
You've probably heard the slogan, "You never get a second... Read More
The trade show floor is full of different types of... Read More
Joint venture marketing is a lucrative way of leveraging the... Read More
Used the right way and with the right audience, postcards... Read More
Clichés. We've all heard them...and hear some of them so... Read More
Yesterday I was sitting on a train going into London... Read More
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
My niece recently graduated from high school, and my family... Read More
Some of the research that has been done today gives... Read More
"My clients can't afford higher rates."When more than 330 business... Read More
Business marketers have a lot of weapons in their arsenals... Read More
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Dant dant da da dant dant da da. Dant dant... Read More
As a small business how do you compete with the... Read More
I am a great believer in the keeping to the... Read More
Are you getting referrals from you customers? If not, you... Read More
One of the very basic conditions of being a successful... Read More
As discussed in part 1 of this article, "Your Private... Read More
If you want to learn how effective Niche Marketing can... Read More
Customizing booklets can be done by industry or by company."110... Read More
Do you know how effective each of your individual marketing... Read More
When you want someone to like you, associate yourself with... Read More
So, you have a business card? And you have given... Read More
Have you ever put on a jacket you haven't worn... Read More
Earlier in my career, I worked for a training and... Read More
As a promotions director for a lot of super markets,... Read More
Why does your business need to be in the Search... Read More
Marketing |