How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.

I remember vividly watching a training session where my sister easily threw another student flat on his back. What staggered me though was the size of the student.

He was huge.

But she didn't strain or struggle. She simply appeared to step calmly backwards as he approached and let him fall over her in a big circle to land flat on his back.

I was amazed and by the look on his face so was he.

You may be mistaken in thinking he was going easy on her, but he wasn't. There was something in the way she reacted to his movement which gave her this enormous power.

Something in the technique she used that enabled her to lift a 20 stone man off the ground and plant him flat on his back.

I'm now going to share her secret with you with ideas for applying these principles to your own business...

Dr. Jigoro Kano, the founder of Judo devised a theory known as "kazushi" which essentially means, "Using a minimum amount of strength, it is possible to throw your opponent if you force him off balance by breaking his posture."

Kazushi (unbalancing your opponent) is effectively promoting the idea of "Minimum Effort - Maximum Impact". Which, by no coincidence, happens to be the key concept behind Lean Marketing.

This understanding of Kazushi is what gave my 10 year-old sister the power and belief she needed to throw the 20 stone man.

She yielded to his forward momentum and put her foot in a position low enough to act as a lever which had the effect of disturbing his balance with the full force of his own momentum and weight behind it.

In other words she harnessed all 20 stone of his weight, combined it with her own and used it all against him!

So How Do You Use Kazushi In Your Business?

Key #1 - Balance Jim Rohn once said, "The same wind blows on us all, what matters is the set of the sail." You need to make balanced, reasoned decisions to be most efficient.

This means you need to realise the harmony in all parts of your business. It's no good chasing new business if you ignore the clients you already have. There's no point in striving for financial success at the cost of your health, friends and fun.

Balanced thinking also means the ability to put things in perspective. Small problems affect us all. It's when we see these small things as big that we get carried away and can over-react.

Key #2 - Momentum I talk a lot about using pain and gain as a motivator. This is essentially a tool for creating momentum. But momentum without a direction is waste.

Make sure you have vivid, powerful goals. Keep your end in mind and be willing to go with the flow and will of others where necessary so that your outcome can still be realised.

Don't tackle problems head on but guide people in a direction that is mutually beneficial. Argument and conflict is wasteful and should be avoided where possible.

Pace people. Show them you understand them. Then guide them and allow their own momentum to do the rest.

Don't get carried away pursuing things that do not lead to your desired outcome - otherwise your momentum may be the very thing that trips you up.

Key #3 Leverage By recognising levers you'll be able to harness the power of momentum and make it your own. Effectively harnessing energy in the same way that a sail on a boat uses the wind to make it move.

Knowing where and when to take action and understanding that the little adjustments and small things can make the big difference will give you unlimited power.

Gain support. Ask for favours. Use your network. Make other people's time and money work for you and them simultaneously and you'll achieve a lot more a lot sooner and with a lot less effort.

As the saying goes: "If you give enough people what they want - they'll help you to get what you want too.

4 Out Of 5 Small Businesses Go Bust Inside 5 Years! Finally - A Guaranteed Way To Make Sure You're Not One Of Them... http://www.leanmarketing.co.uk/toolbooks

In The News:


pen paper and inkwell


cat break through


How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

Using Demographic Data For Your Direct Mail Marketing Campaign

Targeting high potential markets with a direct mail marketing campaign... Read More

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

How To Use The Og In All Of Us To Make More Money

5000 B.C. -- somewhere near a cave in MontanaOg the... Read More

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

What Is Better Than FREE?

Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as... Read More

Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is... Read More

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

Why Target the Matures

The "Matures" are the generations that came along between 1909... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can... Read More

When, Why, and How to Use Mailing Lists

Mailing lists may be the cause of more heartbreaks than... Read More

How to Leverage Your Most Powerful Marketing Tool

Second in a series of three articles:What if you could... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

Mortgage Marketing and Advertising ? The Magical Ingredient

Do you offer superior service, consistently close loans on time... Read More

Whats In It For Me?

Sometimes, one of the most difficult things to teach beginning... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More