Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.
CREATING DIRECTION WHERE DO YOU WANT TO BE?
COMPETITIVE ANALYSIS
HOW DO YOU GET THERE?
WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH
WHY PEOPLE DO BUSINESS WITH YOU
KEEP ASKING
WAYS TO INCREASE BUSINESS
Copyright: © 2004 by Kathleen Gage
Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
About The Author
Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain marketing dominance and visibility within their market. She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah. Call 801.619.1514 or email Kathleen@turningpointpresents.com. Get Gage's online newsletter called Street Smarts Marketing and Promotions by visiting www.kathleengage.com.
A marketing tag line is the one or two line... Read More
If you really want to pull more profits from your... Read More
To read the beginning of this special report, you can... Read More
So, you´ve been around for a while, and maybe even... Read More
Starting to collect proper information to create a... Read More
Are you tired of living off handouts from big-name marketers,... Read More
Wondering if your marketing message is dancing in the spotlight... Read More
You know those bad habits we get. Like raiding the... Read More
Do you want to be quoted by the national press... Read More
If this is the first marketing article you are reading,... Read More
Relevant, original and impactful: that's what my friend Creative Director... Read More
A Complaint? It's a Compliment!What made you mad last week?In... Read More
It is very important to regularly monitor your advertising activities... Read More
A recent issue of Entrepreneur magazine included a marketing story... Read More
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
Article marketing is the latest buzzword for marketers... Read More
As a small business how do you compete with the... Read More
Multi-level marketing is really a partnership. You go into... Read More
Good marketing, whatever form it takes, always meets certain criteria.... Read More
Same old same old just doesn't sell anymore. To... Read More
Most professional copywriters would say that headlines account for 80%... Read More
If you're just dipping your toes into the waters of... Read More
Q: My partner and I are having a hard time... Read More
Whether you're a contractor a local merchant with 150 employees,... Read More
Many artists create art but when it comes to marketing... Read More
Web Presence gives your business a distince edge over your... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
None of us have enough time in the day to... Read More
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
I knew this one would get your attention. How can... Read More
Want to learn how to lose a billion dollars?Just follow... Read More
I was about seven or eight years old when I... Read More
Trade show rentals allow you more flexibility and the opportunity... Read More
The term "internet marketing" was virtually non-existent a short 8... Read More
Donors will stop responding to your fundraising letter appeals for... Read More
Have you ever been among a group of people exchanging... Read More
Many small and home based businesses know they need to... Read More
Use a business card as a note pad for recording... Read More
As I was preparing for a presentation recently, I was... Read More
Special Requirements for Reprint: we ask only that... Read More
I met Sue at a recent networking event. She is... Read More
Whether you're a former retail store owner known for your... Read More
Want to get Better at your Marketing today?For many service... Read More
How Toyota Captured the #1 Market Share . . .... Read More
excite v. 1 a: to call to activity b: to... Read More
These ideas are for anyone that has a small budget... Read More
Our bodies work like our small businesses. They work best... Read More
In a crowded marketplace of ideas, it is important for... Read More
One of the best ways to attract more clients is... Read More
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
There are many different ways to increase your traffic on... Read More
Use these powerful yet simple tips from the national best-seller,... Read More
You probably spend a great deal of your time looking... Read More
Postcards can drive a huge amount of traffic to your... Read More
As a massage therapist, your income is usually limited by... Read More
No matter if you're publishing your first book or producing... Read More
If you're like me, you're always looking for ways to... Read More
When you put time or money into any marketing plan,... Read More
Are you getting referrals from you customers? If not, you... Read More
Face it, writing any article can be a tedious and... Read More
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Marketing planning must be really difficult and complex, otherwise why... Read More
Doctors do it, hair dressers do it, and salespeople can... Read More
Differentiation, niche marketing, and positioning. These and other related business... Read More
Even if you never place a cold call, you still... Read More
Regardless of how many forms of promotional material you create,... Read More
Marketing |