Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.
I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than advertising and won't deplete your marketing budget.
The technique is the power of publicity. Free publicity is easy to get and is extremely effective. Publicity is usually viewed by most consumers as more credible than advertising. You can get publicity in many forms but two of the best techniques are press releases and submittals to publications.
Both of these can put your business in front of thousands or millions of prospective customers. Almost every market is served by one or more newspapers, magazines, e-zines, newsletters or websites. These let you get super, targeted traffic. Almost all of these publications take press releases.
You can use press releases to announce a new website, product, personnel change, or business milestone. They work great and are almost always accepted. In online venues you can include a link to your site. Many businesses use these on a regular basis to keep their firm in the news. It's solid gold!
Here are five things you should remember when writing a hot press release.
1) Make sure it is something people will really want to hear about. With so many niche markets, you are almost sure to be able to target your product, service or website to one of them. If you can't, it's probably time to rethink your niche anyway.
2) Make it simple. You want to write the way people really talk. Don't use a lot of fancy language. Make it as easy for people to get what you are telling them as possible.
3) Remember, you are trying to get free publicity. Be sure to include all the contact information about your company. If you are using an online release, make sure you include a link to your site, an e-mail link, or both.
4) Just the facts, ma'm. You need to have all the facts pertaining to the product, service or business you are announcing with just enough sales sprinkled in to make it interesting. Don't over do it. It's a press release, not an ad.
5) Put the news at the beginning, and then follow with who is releasing it. Make sure it is news that will grab people and make them want to read further.
Most e-zines and newsletters are hungry for good content. If you are what's known as a SME (Subject Matter Expert), they will be happy to take your submission. As a condition of your submission some will even pay you for your article. Most however, will not pay you but will include a tagline with a link to your website. It builds quality traffic and your credibility at the same time! It's an extremely powerful combination. In most cases it's far better than anything you could pay for.
Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at: http://site.liveanotherday.com/newsletter.html
I often wonder how people without a plan know where... Read More
For many of service-based businesses out there, it's not that... Read More
One of the best ways to attract more clients is... Read More
I am doing what you do, sitting at my computer,... Read More
Heavily branded websites like amazon.com are household names and carry... Read More
In my view, nearly all government statistics about reasons for... Read More
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
You can have the best little business ever with wonderful... Read More
We all know the saying, "Failing to plan (prepare) is... Read More
New Year's is a good time for strategic planning or... Read More
Direct Mail . . . Newspaper . . . Radio... Read More
Your business depends on the success of your marketing efforts.... Read More
The Marketing Plan section of the business plan demonstrates how... Read More
Tips on writing great copy for your marketing efforts.It's just... Read More
With the explosion of the internet and online businesses many... Read More
With more and more companies wanting to integrate their products... Read More
If you've been in the copywriting realm for very long... Read More
The "Mail Order" business is not a business of itself,... Read More
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
This article is meant to be a brief review and... Read More
1. It costs less to delegate to a professional than... Read More
Our business environment has changed dramatically. Companies must now be... Read More
Is your marketing department taking advantage of MOM and MRM?... Read More
Our ego can get in the way of marketing our... Read More
Business marketers have a lot of weapons in their arsenals... Read More
The usual complaint from companies is that Marketing simply does... Read More
Anyone who runs their own business can tell you how... Read More
Why does your business need to be in the Search... Read More
You probably read my headline and thought, wait a minute,... Read More
The Rib America Festival is a fun filled family event... Read More
Do you own a small business? Do you wish to... Read More
What is a Joint Venture?A joint venture is an agreement... Read More
Do sales come from your ezine regularly? How many well-written... Read More
How many times has someone you've called said, "Why don't... Read More
We all watch the commercials on TV. We hear them... Read More
We all work hard to attract even one paying client.... Read More
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
Ahh, the mission statement. For some companies it simply describes... Read More
The idea that good design can improve how people perceive... Read More
Do you have Communication breakdown?How are you communicating with your... Read More
Ok, before we get down to the benefits of... Read More
A little advice about using leads that you purchase from... Read More
Your business depends on the success of your marketing efforts.... Read More
As a massage therapist, your income is usually limited by... Read More
I read an article recently about how many mainstream retail... Read More
Marketing is both an art and a science. Anyone who... Read More
Are you spending more time trying to get new clients... Read More
What's in a name?Think of your business name as an... Read More
Does your Web site talk about your company? Yes, I... Read More
Anyone who runs their own business can tell you how... Read More
You may not realize it, but you already have a... Read More
Traditional marketing and advertising assumes that all of your customers... Read More
Some of the ways in which to get your "name... Read More
Trade shows are part of the marketing mix and the... Read More
A few decades ago, in the early days of automatic... Read More
Business to business communications on the web are as stale... Read More
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Contrary to popular belief, the best use of business cards... Read More
Rest assured that no matter how smart you are, you... Read More
Universal principals are those "self-evident" truths that have guided brilliant... Read More
Business cards are such wonderfully creative little marketing products. Most... Read More
Part 1 of this series described five critical components for... Read More
Most companies ask themselves this question: "How much will this... Read More
Without doubt, understanding what a customer's wants and needs are... Read More
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
How to Take Your Law Firm to the Next Level... Read More
Marketing |