Corporate Cleavage

I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage".

There is business science in "them der hills", namely the division or splitting of something, and last but not least, "the hollow visible between the breasts of a woman wearing a low cut garment".

Suffice to say, I was very relieved that I had not been bastardizing the use of the word cleavage all these years. But it is never to late right?

Why mess up such a beautiful word as cleavage by coining a new term, "Corporate Cleavage"? Well, if I am not thinking about "my wife's cleavage", I am definitely always focused on business.

The two words together can describe a business or corporation in such an accurate way.

For the mean time think corporate exposure or effective marketing. A corporation these days doesn't want to cross the line and expose too much, or too little, about their business or product.

They simply want to get just enough exposure, to get enough interest to keep the shareholders happy.

Are you noticing the similarities?

"So where does the division or splitting of something come in to play?"

Great question, glad you asked. I will assume that there are two parts to every business. There will always be a product or service that is accompanied by a sales and marketing strategy.

I believe the division between product and sales is very important. The closer together these two parts of a business or corporation can theoretically come together, the better the results. The farther the divide or split between service and marketing, failure becomes eminent.

"Corporate Cleavage" exists in every business today. Expose too much and you may damage your business to the point of no return.

Then there are those that believe too much exposure or bad press?sorry Janet Jackson, is never a bad thing.

Also ensure there isn't a great divide between the product or service you are selling, and the sales and marketing strategy you use. Listen to the Beatles song "Come Together" for additional advice.

Either way, ensure your business is mindful of the low cut garments it wears.

by Lee Raito, CFP, FMA

Co-Author of Business Sexcess

Business and financial expert Lee Raito is a Certified Financial Planner and Financial Management Advisor from Canada. Lee has teamed up with US based Internet marketing expert Sam Heyer to provide you with information that will take your business success to a place it has never been before. Their recent book, Business Sexcess, is the much talked about book that will transform how you look at business. http://www.BusinessSexcess.com

---

Online Communities - A Marketers Wildest Dream and Worst Nightmare!

Online Communities are all over the Internet and attract lots... Read More

There?s More to Marketing ROI (return on investment) Than Meets the Eye

All too often people look at marketing ROI in terms... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

Four Essential Marketing Plan Components

Preparing a Marketing Plan for your product or service is... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your... Read More

Direct Mail Response Rates Mislead if You are Careless

I could tell you that the average temperature in the... Read More

How To Bond With Customers So That They Stay With You Longer

How many of your customers are loyal customers? More importantly... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More

The Marketing Plan and the Four P?s

The Marketing Plan section of the business plan demonstrates how... Read More

Data Map Charting for Mobile Businesses

As we study the demographic regional variations for small service... Read More

Coupons that Work

Turn a coupon into a business card (or vice versa).Coupons... Read More

Cook Up Something Special: How To Create A WOW Experience For Your Clients

My niece recently graduated from high school, and my family... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either... Read More

30-Minute Marketing

Marketing your small business takes tons of time, years of... Read More

The Beginners Mail Order Opportunity Guide

The "Mail Order" business is not a business of itself,... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

The Day I Learned to Start Saying No

It was the fall of 1998 when I had just... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Quick Postcard Design Tips

TIP #1: Avoid the "Too Much Information" Syndrome... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your... Read More

How To Create Urgency So People Buy Now

..products or services now. They may not revisit your web... Read More

The Apprentice: 5 Lessons in Marketing

Donald Trump's hit reality show, The Apprentice is a godsend... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can... Read More