Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making the product or providing the service but they're not so good at finding new customers and generating more sales.

Like them, you may not be too keen on making cold calls and selling your product or service but you DO need new customers and lots of them. You might be thinking - "I have customers and as long as I keep them happy things will be okay." However, I hate to tell you - but no matter how good your product or your service is, you will lose customers. They'll either leave the area; they'll die, they'll go out of business themselves or just decide to deal with somebody else. So you need to find new customers just to stand still.

However that's not why you're reading this - you don't want to just stand still you want to find lots and lots of customers. To do that - you've got to get in the right mindset; you've got to think like a successful - "Marketeer."

You need to think about #1 -Your Target Market; who do you want to do business with and what is the best way to make contact with them. Think about your existing customers and think about how and why they do business with you. #2 What Problems do your customers have; what challenges do they face that could be solved by your product or service? #3 What Solutions do you offer; how will your customers benefit from dealing with you? #4 How can you Prove what you do; what evidence, references testimonials can you produce to influence a prospective customer. #5 What is it that you do that's Different; what is your unique selling point that differentiates you from other businesses.

Every day you need to allocate time to marketing your product or service. DO NOT fall into the trap of saying - "I'll do it tomorrow, I'm too busy today." Overall, you need to spend about 20% of your time on marketing. There are many failed businesses that had a fantastic product or service. However the majority fail because they didn't spend enough time marketing. That is not going to happen to you because you are "The One Marketeer."

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com and http://www.alanfairweather.com

---

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

How to Write Irresistible Promotional Pieces that Attract More and Better Clients

Whether you're creating a sales letter, a brochure, a newsletter,... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

Educating Your Customers

One of the biggest marketing mistakes businesses make today is... Read More

Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five... Read More

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, "What is a postcard campaign, exactly?"... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

25 Ways To Get More Business

Special Requirements for Reprint: we ask only that... Read More

Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing,... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a... Read More

Good Vibes/ Bad Vibes

Have you ever walked into a store or business and... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

How to Leverage Your Most Powerful Marketing Tool

Second in a series of three articles:What if you could... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer.... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create,... Read More

Keeping your Business Card visible

Famous quotes that keep you thinking.Have you ever listened to... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

Keeping Your Mailing List Clean and Efficient

Your mailing list retains its value best if... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer... Read More

Consider Consumer Psychology

In your marketing efforts, be they on or offline, it's... Read More

Your Marketing Plan - Prerequisite to Success

Marketing is a vital aspect of a business' operations. It... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350... Read More

Online Communities - A Marketers Wildest Dream and Worst Nightmare!

Online Communities are all over the Internet and attract lots... Read More

Top 7 Tips for New Businesses

The marketing decisions you make for your new business are... Read More