Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.

There is an old adage not to reinvent the wheel. Fairly implying some inventions are perfect as it is. MLM and MLS are two attempts to "Reinvent the wheel" does technology allow drastic changes within the marketing and real estate industry finally possible?

It is interesting to see how many internet millionaires get their money from MLM programs. I haven't met anyone who didn't personally use some sort of viral, reseller or MLM type of solution to earn their first 1 million over cyberspace.

Scalability is not normally an issue for an internet business, especially for a service oriented company. Brick and mortar shops take awhile to build a larger facility, limitations in table space for restaurants, rack space for boutiques; even garage space for a chop shop is needed to expand operations. Cyberspace however web pages can be added to a site at will take very little space. Hosting companies may have hard drive space limitations but it's very cheap to add more. Changing hosting companies doesn't change the market either. The adage location, location, location doesn't apply to an internet business.

Search engine position and exposure is the game that was once location. The higher you are on the search engines the more traffic your business "location" gets. Traditional MLM however have changed this approach. Having people market your product, and getting more and more of these distributors based on a nested commission approach also took a very drastic turn into turning location into an "I am everywhere business." Starbucks may be successful in this approach using brick and mortar. But who hasn't been approached by a friend or relative with an MLM business one time or another? Avon built a successful brand name using nothing but a network of independent distributors. Though MLM is not an approach for everyone, No matter what your friendly Amway dealer says, but there's no denying it made millions of dollars for people worldwide.

The Real Estate MLS is another way of reinventing the wheel by creating a centralized database for buyers and sellers to meet which is the complete opposite of the MLM approach. It created a thriving place for business to occur. When I was a child I always wondered why shops selling the same merchandise flocked together effectively competing with each other for each sale. Then one day I realized the answer as a consumer. If I wanted a computer peripheral, I go to a place to where there are lots of computer shops. If I wanted to buy clothes I go to a mall where there are lots of choices. Malls, Sotheby's, Wal-Mart, amazon.com and e-bay created a one stop shop where people go to and buy. A centralized database is cheaper and gives the consumer more choices. The Flat-Fee MLS in the real estate industry saved probably millions of sellers in the USA millions of dollars in advertisement and commissions providing qualified buyers using the power of a realtor yet paying much less.

Is it possible to put these two theorems together, extremely different approach to reaching the consumer, two attempts in reinventing the wheel of any business? www.4thishouse.com certainly is going to try. It's going to try to achieve a centralized fully automated nationwide real estate service sold using MLM. It is now possible for anyone with a website to earn through the real estate industry without being a licensed realtor. Someone said this is a drastic attempt to re-invent the wheel. 4thishouse.com reply is simple. We just added a revolutionary new rims, rubber, and grooves that are already proven to work and placed it together.

Time will tell if this will work. The links from the affiliates certainly is putting the www.4thishouse.com site to the top. I guess its back to location, location, location once again. This time the new wheel has the power of a cool shiny 18 inch chrome rims and laboratory tested proven grooves and rubbers.

Carlo Caparras is currently the assistant vice president on marketing for Accentra Inc. several ISP's, webhosting, web development, web-services, outsourcing and telecommunication companies including Asterlink, Cylynx and Artemis telecom

---

Top 7 Tips for New Businesses

The marketing decisions you make for your new business are... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

Three Simple Ideas That Increase Profit? FAST!

Are you spending more time trying to get new clients... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

Do You Make These 5 Common Marketing Mistakes?

The famous P.T Barnum once said, "Without promotion, something terrible... Read More

5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away

Many service business owners these days are "giving away" their... Read More

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

Grab Your Audience by Focusing on Benefits

Have you ever chosen to pay attention to someone just... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business... Read More

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest... Read More

Whats Your Marketing Weak Link?

Your marketing weak link could be undermining the rest of... Read More

Marketing the Government for Profit

Steps and tips on marketing your business to the government.Fact:... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

Metaphysical Marketing

The foundation of success is in your mind. You do... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough... Read More

How to Turn More Referrals Into Paying Clients

60% of all small business owners, sales and solo-professionals claim... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible... Read More