Trade Show Exhibit Booth ? 7 Tips to Improve Yours

Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.

1. Balanced décor

The size of your trade show booth doesn't really matter. The main idea should be that you work towards achieving a balanced look for the space. The display material and the furniture should be spread evenly instead of concentrating in one section. The entire assigned space should look equal so that visitors find the booth attractive enough to visit it.

2. Treat it as a mini camp

You are likely to spend most of your waking hours at the trade show booth for the next couple of days so it is advisable that you spend a few minutes in planning strategic and accessible locations for all items required. This also helps you avoid a mad scramble each time a visitor requests for some literature or a visiting card. For example, keep the enquiry form on a handy clipboard just under the table, keep visiting cards in your pocket for easy access, keep the high quality brochures under the table which can be reached without a lot of exercise etc.

3. Right amount of furniture

Aim at 'right-ordering' the furniture. Not so much that your trade show booth looks like a furniture display and not so little that you have no chairs to comfortably seat a tired visitor who might a good potential customer. The furniture should also be a match to your display and avoid the heavy sofa if you have limited space as you will always be skirting around it to get anywhere.

4. Get more lights than the neighbour

This is really a good trick which has worked well with me in most of the international trade shows I have participated in. Order a few more lights than what the exhibitors are providing. You can argue that more lights would make you a sweat a bit more, but it would also make you stand out amongst similar stalls as the booth would look brighter and somehow more attractive.

5. Personnel should be trained on projects

Sometimes due to shortage of personnel we might hire hosts for the trade show. It is something which cannot be avoided so it would be better that you plan in advance for this and give them sufficient training to them so that they do not appear ignorant to customer requirements.

6. Flaunt your best attributes

Though this specific point has been mentioned in previous articles, it is also required to be mentioned here. You should have a concise communication strategy in all your display material to be able to attract visitors. Relevant graphics and a strong message delivery can make all the difference between your and your competitors stall.

7. Smile

This is something which is a no-cost sure fire winner. You need to be cheerful but not overly friendly and have a genuine smile while talking to visitors. As the Chinese correctly said that a man without a smiling face should never open a shop and they surely know something about selling.

Patty Stripes is an editor for The Trade Show Booth, check out her latest articles about using a trade show exhibit booth, used trade show display and advantages of a compelling trade show booth design

In The News:


pen paper and inkwell


cat break through


The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies,... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More

Selling To Your Affiliates

While success with any internet marketing program falls on the... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

Communicating Our Attitude

The goal of successful marketing is to create long lasting... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Get More Clients From Networking - Follow The Rules Of Dating!

If you're a business owner, you probably spend quite a... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies,... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?

Imagine having at your disposal a means to immediately inform... Read More

The Testimonial Writing Machine

Almost every small business marketer knows that they should gather... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Coupons that Work

Turn a coupon into a business card (or vice versa).Coupons... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering... Read More

The Day I Learned to Start Saying No

It was the fall of 1998 when I had just... Read More

For Ongoing Success, Make Marketing a Habit

Make Marketing a Must, Not a MaybeWhen business is booming,... Read More

How to Really Get Your Customers

What Really Makes Your Postcard Mailing Successful? The biggest single... Read More

Create Your Own Rumors

A consultant new in the city asked me how I... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Is It Time To Kill Your Marketing Program?

Ouch . . . sounds pretty drastic I know, but... Read More

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can... Read More