B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale as a piece of week old toast.

As a marketing director you want to give your company the biggest bang for it's marketing buck.

Here are five tips to help you do that:

1. Offer an Electronic newsletter

Electronic newsletters are easy to implement and even easier to maintain.

Through offering an electronic newsletter you give your company the ability to:

(A) stay in contact with current and new customers.
(B) offer industry related news to partners.
(C) offer company updates to staff and partners alike.
(D) identify what your prospects are most interested in.

These are only a few of the benefits an intelligent E-newsletter campaign can reap.

2. Increase useability by getting visitors and clients involved

Installing interactive guides, links, and other resources into the site gives the visitor a sense of purpose.

In short, they will be able to find what they want, how they want, and when they want easily.

This only increases the likelyhood they will be interested in doing business with the company.

3. Add contact forms

Remember when you read a brochure for a product or service your company could be interested in and they had a phone number listed?

Those days are rapidly disappearing and they are being replaced by interactive forms on the web in which decision makers can take 5 minutes, feel out a form, and go back to their daily duties.

Instead of placing a 1-800 number or your extension on the site install a simple form for prospective clients to fill out.

Let's not forget current customers either. Take a moment and put a feedback form on the site and discover exactly what issues business clients are interested in.

4. Make the literature easier to read

Or the scanbility factor as it's commonly referred to by web professionals.

Scanibility is the ease in which a reader can get to the heart of the message without having to read every single word on the page.

Make it easier to read the company literature by breaking it up with header's, bullets, checklists, and speed up the time it takes for clients to get the information.

After all, they are as busy as you are and the last thing they need is to spend 30 minutes trying to decipher the message on the web site.

5. Online Demostrations

Now, more than ever it's easy to install interactive online demonstrations of products and services.

A screen shot of a crew installing the companies lights or videos sharing the benefits of the new computer filing system are becoming quite easy and affordable to make available for visitors to the company website.

In summary

Savvy marketing directors are learning the benefits of turning the stale static website into a living, breathing, force for their companies.

These five tips will help the company become more effecient in the art of web-based marketing communications and increase potential and current clients interest in doing business with them.

Jason Mann is a business owner and freelance writer who specializes in writing web-based communications for companies around the world. If you would like to contact Mr. Mann you can do so by visiting: http://www.majorprofitmargins.info

---

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links,... Read More

Reverse The Risk And Boost Your Profits

As a business owner or marketer, if you don't reverse... Read More

Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions

Social scientists have proven that people experience what they come... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can... Read More

Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures

When you place brochures from every mortgage company side by... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of... Read More

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

Do You Really Know Your Prospect?

I'd like to introduce you to someone. I don't actually... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got... Read More

Attract Your Dream Customer

Have you clearly defined your target audience? These are the... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

How to Brief a Marketing Agency

A new client recently emailed us a brief here at... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

Survival Strategies

1. Do the moneymaking things first.For an entrepreneur, generating income... Read More

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More