Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we are most hurt when those systems are used against us. For instance a virus in the blood stream, an International Terrorist in an airliner, a drug dealer in your neighborhood or a computer virus which worms its way through your system doing its dirty deeds like the evil doers or an evolving organic virus on our bio-systems.

Viruses are opportunistic, so are International Terrorists. This is their system of distribution to procreate and live. A virus in a computer can be a living growing event. So can a brand name or business expanding a market base. We are not comparing the damage caused by a virus or condemning either distribution methodology, one is evolved, while your small business is relatively young in that regard. We need to study what works if we want to win. We can learn a lot by studying these things.

It is a much better system to look at the successes of nature and what works and why. Viruses with their fast evolution work like a small company with fast market innovation, implementation and evolution (revolution). For instance read about "Rules for Revolutionaries" and Prescription for the Future; and .Com to .Profit and Business is Combat; and "Blown to Bits;" or "500 Year Delta" As we have seen the exploits of those companies, which mimic nature in the regard of small teams, companies like Franchises. Just reading a few of these books ought to teach you a thing or two about special teams, regional variations and specific markets and personalities if you will of the local attitude. Recommended reading would be "Franchising For Dummies" and "Start Small and Finish Big" or "Franchising 101", etc.

If you want to win in your business you must study those things, which work anywhere you can find them, leave no stone unturned, you will find the secrets everywhere. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Keep Costs Down and Keep the Marketing Strategy Simple

One of the biggest mistakes we could make as business... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and... Read More

Using Direct Mail

The advantages of using direct mail to promote your home-based... Read More

More Scams! Do you Really Believe It?

Quit spreading those chain letters, nothing is going to happen... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Effective List Management Can Save You Big

Let's talk about how to keep your postage costs down.So... Read More

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

Money-Makers Secrets to Renting Profitable Mailing Lists

As an entrepreneur involved in selling and/or promotion... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is... Read More

7 Ways a Copywriter Can Help Your Business Succeed

Think you can't afford to hire a copywriter? Think again.... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

Differentiate or Die

Sounds pretty harsh, doesn't it? Well, I can tell you... Read More

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics

The internet of course brings a huge arena of marketing... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

Marketing Strategies: What Choices Do You Have?

Most business people want to see improvements in sales and... Read More

4 Alternative Ways To Gain Lifetime Customers

You will always have more people that turn down your... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More