How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. If you try to sell your products or services to the wrong market, there's a strong guarantee it's not going to work.

What is a niche? A niche is a particular specialty in whicha business or person finds they prosper. Niche strategy inmarketing is to market to a small but lucrative portion ofthe market. The small size of the niche generally ensures efficient marketing efforts and few if any direct competitors.

On the other hand, if you take an average product or service, and maybe your ad copy is only medium grade, maybe your price is only medium grade, that I've actually seen these marketing campaigns go to the right targeted audience and pull a decent response. The point I'm trying to make is, to help you understand the difference between the right target market and a good marketing campaign.

What can you do to make sure you get the right audience? You have to begin by knowing who your products and services actually appeal to. Then find the largest market that can actually buy your products or services or the best market that can afford to pay for your products or services.

You might find multiple markets. You don't want to leave any markets out. You want to be sure you target a specific market tightly enough so you can appeal to their interest, but not so tightly that you don't appeal to anyone at all.

If you have a product that appeals to multiple markets, you can develop multiple campaigns. If it's a service business, that goes into the home, then you really appeal to many markets. A home owner that is a doctor, a homeowner that is a dentist, a homeowner that is a business owner, you can target to these specific people and treat them as a particular market.

One great way to get into a particular market is to find a professional that is already in that market or is already a customer of yours and get them to be a cheerleader for you. Ask them if they will endorse you. Usually they will if they like your products or services.

For example, here's a story about my good friend Janice, a letter she created.

Janice wanted to use her doctor as a reference for her business and she asked her doctor if she could write a letter from him to all of the other professionals in that market on their letterhead in their envelopes and send out that letter on top of one of his sales letters. Shockingly, Her doctor said yes.

Her letter read like this; "I don't do this very often, but I've received such good service from Dr. Blevins, I thought the rest of you should know about this." And on with her message she explained the good service and at the end she left her business information.

The results were staggering and Janice Then gave her doctor a free gift. She bought Dr. Blevins a box of his letterheads being that she used theirs, and she sent her Doctor an organizer to put them in.

You see, what this does is it makes sure the envelope gets opened from her market because other doctors will open information on other doctors. Always give your niche some kind of position to help you increase your business.

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

Copyright © 2005

Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising company dedicated in helping small businesses create online presence, brand recognition and online automation. Main company web site: http://www.multiplestreammktg.com

Abe Cherian's online automation system has helped thousands of marketers online build, manage and grow their business. Learn how it can benefit you too.

---

Direct Mail Response Rates Low? Eliminate These Mistakes

Are your direct mail response rates lower than you expect?... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

Pricing Strategies in Marketing

Price is an often overlooked marketing strategy, as many tend... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau... Read More

Successful Surveys: 10 Tips for Better Results

Why would you use an email or online survey when... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

Sell More Online By Offering a Big Fat BONUS!

I don't know about you, but I secretly love watching... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

Youre Halfway There!...Or Not Part 2

Now that you have had a chance to create a... Read More

Successful Marketing Through Seminars

One of the best ways for potential clients to find... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

Six Ways To Attract New Customers To Your Restaurant

Without new business, your restaurant won't be able to grow.... Read More

Mortgage Marketing and Advertising ? The Magical Ingredient

Do you offer superior service, consistently close loans on time... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

What is a Marketing Plan Anyway?

Building a business that grows steadily in size and profits... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

4 Easy Ways to Get Free Marketing Exposure

Are there really ways you can get valuable marketing exposure... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures

When you place brochures from every mortgage company side by... Read More

Are You Losing Business?

As a small business owner, you are grateful for all... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More