How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. If you try to sell your products or services to the wrong market, there's a strong guarantee it's not going to work.

What is a niche? A niche is a particular specialty in whicha business or person finds they prosper. Niche strategy inmarketing is to market to a small but lucrative portion ofthe market. The small size of the niche generally ensures efficient marketing efforts and few if any direct competitors.

On the other hand, if you take an average product or service, and maybe your ad copy is only medium grade, maybe your price is only medium grade, that I've actually seen these marketing campaigns go to the right targeted audience and pull a decent response. The point I'm trying to make is, to help you understand the difference between the right target market and a good marketing campaign.

What can you do to make sure you get the right audience? You have to begin by knowing who your products and services actually appeal to. Then find the largest market that can actually buy your products or services or the best market that can afford to pay for your products or services.

You might find multiple markets. You don't want to leave any markets out. You want to be sure you target a specific market tightly enough so you can appeal to their interest, but not so tightly that you don't appeal to anyone at all.

If you have a product that appeals to multiple markets, you can develop multiple campaigns. If it's a service business, that goes into the home, then you really appeal to many markets. A home owner that is a doctor, a homeowner that is a dentist, a homeowner that is a business owner, you can target to these specific people and treat them as a particular market.

One great way to get into a particular market is to find a professional that is already in that market or is already a customer of yours and get them to be a cheerleader for you. Ask them if they will endorse you. Usually they will if they like your products or services.

For example, here's a story about my good friend Janice, a letter she created.

Janice wanted to use her doctor as a reference for her business and she asked her doctor if she could write a letter from him to all of the other professionals in that market on their letterhead in their envelopes and send out that letter on top of one of his sales letters. Shockingly, Her doctor said yes.

Her letter read like this; "I don't do this very often, but I've received such good service from Dr. Blevins, I thought the rest of you should know about this." And on with her message she explained the good service and at the end she left her business information.

The results were staggering and Janice Then gave her doctor a free gift. She bought Dr. Blevins a box of his letterheads being that she used theirs, and she sent her Doctor an organizer to put them in.

You see, what this does is it makes sure the envelope gets opened from her market because other doctors will open information on other doctors. Always give your niche some kind of position to help you increase your business.

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

Copyright © 2005

Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising company dedicated in helping small businesses create online presence, brand recognition and online automation. Main company web site: http://www.multiplestreammktg.com

Abe Cherian's online automation system has helped thousands of marketers online build, manage and grow their business. Learn how it can benefit you too.

---

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

The Biggest Needle In The Haystack

Hello everyone! Have you ever been curious about something, and... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More

Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out

I don't know about you, but I am still waiting... Read More

Explode Your Sales With Free & Exclusive Content

Offering free and exclusive content to ezine publishers and webmasters... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

The Apprentice: 5 Lessons in Marketing

Donald Trump's hit reality show, The Apprentice is a godsend... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them... Read More

A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows

A Complaint? It's a Compliment!What made you mad last week?In... Read More

Getting Personal ? Innovative Marketing for Small Business Owners

The small business marketing strategy you can't afford to miss... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

What Can Star Wars Teach You About Creating a Buzz for Your Business?

Many people think marketing is some type of mystery that... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there... Read More

Practical Advice to Generate Successful Campaigns Using Merged Lists

You could end up with poor results when designing a... Read More

Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all... Read More

A Different Perspective On The No-Call List

The other day I received an e-mail from an internet... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

How Can I Break Into Cliques?

Have you ever gone to a networking function and seen... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

How to Discover your Primary Market and Where to Find Them

Whether you market online or offline, you already know the... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More