Effective Marketing

For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need a marketing plan.

To obtain online success you will have to be involved in planning from day 1 and you will have to work seriously if you intend to earn a decent living.

You will need an action plan and this should start with targeting your market. Doing business without knowing who your customers are will prevent you from reaching your objectives. EG:Increased sales, Market share, and Brand awareness.

Learn who your customers are and find out their real needs then you can offer tailored products and services and real solutions that will work for them.

Your first step is to find and sell to your targeted market. Customers buy for three reasons

To satisfy basic needs.
To solve problems
To make themselves feel good

Know your product or services strengths and weaknesses. Don't overestimate and disappoint your customers with a lower quality product than expected. To decide which of the customers needs or wants your product or service will satisfy you need to obtain the following information to get acquainted with your customer.

Demographic information

Age and gender
Ethnic Origin
Family status
Income
Location
Education level
Occupation

Psychographics information

Lifestyles, hobbies, interest and opinions
Personal behavior
Buying style

One of the ways to find the answers to these questions is to conduct a survey. You could place a simple Multi Choose survey onto your website and offer a free gift to anyone filling it out. It's a way of gathering information. Analyze your findings and find out what is like or dislike about your product or service. Make adjustments if necessary

Once you have define your market group you must decide how much information you want your customer to know about your product or service in order to convince them to do business with you. If you give out to much information they may switch off and not pay attention to the message. Once you have your message stick with it and keep it focused.

KNOW YOUR COMPETITION

Make a list of your competitors and take note of their strengths and weaknesses. Are they successful, if so study what them are doing and which of their ads work and what promotions they offer? Can you improve on their product or offer a better incentive for customers to purchase from you

KEY YOUR ADS

Ensure all your ads are key (A key lets you know where the customer saw your ad) so you can track which ads are successful. Run with the successful ads and delete any, which are not working. Record all of your results

BUILD YOUR RELATIONSHIP

Remember once you have your customers to build a relationship with them. You want them to return and buy again. Keep in contact with them.

All the best Sue

Transform your life,start and build a home business. For ideas and opportunities http://www.princehomebiz.com

---

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

7 Great Ways to Market Yourself and Your Business to Help Increase Sales

Do you own a business and need ideas on how... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

Tackle a Newsletter and Come Out On Top

Unlike any other marketing vehicle, newsletters give you the opportunity... Read More

Spring Cleaning: How To Do It In Your Business To Make More Room For Success

With the arrival of Spring, I decided to get outside... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow... Read More

Generational Marketing

Having run a multi-state franchise company with multiple brands it... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

The Apprentice: 5 Lessons in Marketing

Donald Trump's hit reality show, The Apprentice is a godsend... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to... Read More

The M-Word

It was a real eye-opener to hear the perceptions people... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More

URL Everywhere? Offline Marketing For Online Success

Your URL (www) should be everywhere and more.I know many... Read More

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However,... Read More

Recipe for Success

Special event and a special recipe- hand it out on... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

Top Five Tips For Designing Marketing Strategies That Get Results

"But this won't work" said Steve. "I've tried it in... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

Behold the Power of the Tip

You are an expert. You have lots of content -... Read More

Finding Your Niche: What Do You Want To Be Known For?

In my experience, there are two kinds of small business... Read More

Marketing On The Cheap: Speak Out!

No matter what business you are in, you probably have... Read More