Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.

How do I know this? Because I use this exact pratice to make money with my own online businesses and newsletters. Whenever I have a problem, I look to other successful internet marketers and see how they have overcome these same obstacles I am facing.

Some people will tell you must buy a certain ebook or internet marketing course to become successful. This is not true. Informational products do have their merits, but it is important to understand that a lot of them become out-dated immediately after publication.

The online marketplace changes very rapidly and the best, most successful internet marketers change with it. A good traffic-building tactic one day may be ineffective the next. If you hinge your entire business plan around this single idea you read in an ebook, and that idea ends up being outdated, then you will fail.

I am not trying to say that informational products are not useful. But I am saying you need to find a real time way of analyzing and implementing the information you do have. You cannot purchase internet business success, but you also cannot have it for free. You must work for it.

If you blindly purchase information and then try to implement it, you will not succeed.

Take list-based marketing for instance. Sending email to opt-in subscribers used to be one of the most effective, inexpensive ways to make quick sales. But in the wake of recent anti-spam legislation, this same method has become drastically less profitable. Yahoo, Hotmail, AOL and other email client services have clamped down on business emails in general, blacklisting all email from some autoresponders and filtering out up to 70% of legitimate business emails in some cases.

Of course, you wouldn't know any of this from reading 99% of the marketing information available on the internet. Why? Because these books became outdated the second congress passed the CAN-SPAM ACT. These books will still tell you that simply filling an autoresponder with messages and buying leads will make you a fortune. This is no longer true.

You can still make just as much money from list marketing now as you could before, but you just need to solve some marketing problems first. You cannot continue to use outdated information that could not possibly take into consideration the current marketing world.

So how do you deal with these problems? The same way you need to deal with all eBusiness marketing problems. You operate in REAL TIME. You dissect, study, and emulate what successful webmasters, listowners, and netrepreneurs are doing to make money right now.

There are a number of different ways you can do this--but they all involve the same three steps: dissect, study, and emulate. In the remainder of this article, I will explain website reverse engineering, which is one of the real time methods I use to improve my marketing efforts.

You can start by taking a closer look at the websites you visit most often. Rather than looking at them as a customer or as a member, think about the process that went into making them. You did not find that website by accident. You are not looking at certain products for no reason. If the webmaster of this site is a professional, then it was engineered to drive you there and then to look at specific things. Undo this process to learn from it:

Dissect. Study. Emulate.

Look at the layout of the pages. Check the site map. Look at how things are arranaged. Are there popups? Is there a newsletter? Do they have a lot of outgoing links to websites they do not own? Is this website actually mini-site of another bigger site?

Figure out why this webmaster has things setup in the way you see them.

How does the webmaster really make the majority of her revenue? Does this webmaster get a lot traffic? If so, where does it come from (hint: google and alexa have functions that allow you to back-track links and traffic). Does this webmaster use certain techniques to lure you in--and then close a sale? Does the mainpage contain primarly free or purchasable items?

How is this webmaster's sales copy constructed? Would this webmaster prefer you to purchase a product or sign up for a list?

Dissect. Study. Emulate.

Answer all of these questions. You can do it for free and you will only get better the more you do it.

Now take some of the methods you understand best and are technically capable of implementing and then emulate them on your own website, personalizing them to fit in with your own scheme, of course.

If you do this regularly--if you use REAL TIME as your standard of evaluation--you cannot fail. I have personally used this method dozens of times to fix my website, and just recently I adjust my new internet income course, which now not only gets to all of my subscribers, but also teaches them how to accomplish the same thing with real time marketing.

---

You may use this article for reprint, as long as it remains unaltered and the resource box and author information are included. - Isaiah Hull

Isaiah Hull is the CEO of an internet business, a publisher of two business newsletters, PTL of several affiliate programs, and a business trainer for his affiliates. On 11/10/04, he released a brand-new free internet income course to address the major changes in internet marketing: http://www.workathomerightnow.net

In The News:


pen paper and inkwell


cat break through


Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More

Trade Show Exhibit Booth ? 7 Tips to Improve Yours

Once you have decided to participate in a trade show,... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Creative Emulation

In business we have a number of ways or tools... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide... Read More

10 Tips For Packaging That Sells Products To Boomers

Boomers are a prime and growing target audience. Does your... Read More

How to Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, there is a reason... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to... Read More

Stop Searching - Joint Ventures are the Solution to Doubling Your Business

First, define the end user (or ideal client) of your... Read More

Why Pay for Online Press Release Distribution?

We've all heard that "free advice is worth what you... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More

Want To Impress Customers, Win Clients and Influence People?

Remember the baseball cards kids traded while... Read More

Great Marketing is Like Making a Great Movie

KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More

A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows

A Complaint? It's a Compliment!What made you mad last week?In... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Marketing Your Franchise Online

Do you want to successfully market your business franchise online?... Read More

Free Publicity for Restaurants

One of the best ways to get a restaurant free... Read More

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

When you take a piece of gold to a pawn... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More