4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.

1. Focus on Your Best Prospects

Imagine how profitable your business would be if more of your new customers were like the best customers you have now. Here's how you can make that happen...

Take some time to analyze your current customers to determine what key traits they share - and why those traits make them ideal customers for you. Then revise your sales message to appeal specifically to them.

This will increase both the number of new sales you get and the profitability of each new customer.

2. Pile on the Benefits

Customers usually buy something to save time or to save money. Offer them an opportunity to do both and you will boost your sales. But offer them multiple opportunities to do both and you will cause your sales to soar dramatically.

For example, structure your sales message to stress both the time saving and money saving benefits of your product or service. Then include a discount price offer if they buy before a certain deadline (more money saved). Finally, figure out how you can deliver all or some of what they are buying immediately (more time saved).

Tip: If you cannot deliver all or part of your product immediately, add something to the purchase that you can deliver immediately. It can be as simple as a series of helpful tips related to your product posted on your web site ...but available only to new customers.

3. Make Buying Easy

Make it easy for potential customers to buy from you and more will buy. Look for ways you can make your buying process easier - and faster.

For example, design your selling procedure so prospects do not have to make unnecessary decisions. Every decision they have to make interrupts the buying process ...and diverts their attention away from completing the sale.

Tip: Don't ask for unnecessary information during the ordering process. Instead, follow up after the sale with a personalized "thank you" message - and include a brief request for the information.

4. Follow Up - Again and Again

Selling is not a one step process. Most people do not buy something the first time the see or hear about it. You can salvage many of these potential customers with an effective follow up system.

Your follow up can be as simple as contacting these prospects periodically with a new offer. Or, better yet, follow up periodically with some useful information ...and don't charge them for it. You'll build a supportive relationship that gains their trust - and eventually the sale.

Tip: Make sure you have a way to get the email addresses of visitors to your web site. You need it to follow up with them. For example, offer them a complimentary special report or other useful information ...delivered only by email.

Each of these 4 dynamic marketing tactics provides a simple way for you to boost your sales and profits quickly. They are simple to use, highly effective and require very little if any new expense.

Copyright 2005 Bob Leduc http://BobLeduc.com

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

---

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

Marketing On The Cheap: Become a Joiner

Recently I wrote an article on the benefits of joining... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there... Read More

Build Your Business Through Networking

Here's one of the most important success principles you'll ever... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy... Read More

Marketing On The Cheap: Speak Out!

No matter what business you are in, you probably have... Read More

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step... Read More

How Important is Your Marketing?

Bob called last week from Phoenix, Arizona with some stunning... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

How to Leverage Your Most Powerful Marketing Tool

Second in a series of three articles:What if you could... Read More

How to Magnetize Your Business

Do you ever wonder how some businesses always seem to... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

Small Business Pricing: Setting A Price For Your Product / Service

The importance of pricing can not be underestimated as incorrect... Read More

Secret Marketing Plan

Many people have asked me what was the secret to... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

The Forgotten Market

There are a great many online business people who are... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

When Designing Postcards, Aim for Refrigerator Door Mindshare

If you want to design effective marketing postcards, then aim... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Open Doors by Building Relationships

"You can make more friends in two months by becoming... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More

Your Ideal Client

A lot of small businesses make the mistake of thinking... Read More