The Building Blocks to Successful Marketing
It's More than Sales and Advertising
By Julie Chance
Whether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn't have to cost a fortune and you don't have to be a creative genius.
The key is developing a marketing strategy that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts without a marketing strategy is like buying curtains for a house you are building before you have an architectural plan. How would you even know how many curtains to buy or what size they needed to be?
You can develop a strong marketing foundation by:
About The Author
Julie Chance is President of Strategies-by-Design, Strategies-by-DESIGN, a Dallas based firm that helps small and medium sized businesses Map A Path to Success by providing consulting, training and skills based coaching in the area of marketing strategy development. For more information go to www.strategies-by-design.com or call 972-701-9311.
jchance@strategies-by-design.com
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